Learn how you can know what your prospect is thinking–at a deep level–and how you can use that to improve your sales copy and content writing.
Audience research is key to writing stronger copy. When you’re focused on a niche, regular research into your industry will keep you at the top of your game. Use these four tips to get started.
Getting to know your audience is essential to writing successful copy or content. Go beyond the normal research with these 3 extra-thorough strategies.
Conducting good research is key to better writing. Discover how to research deeper for more original ideas that will wow your clients.
Learning the language of your audience is a critical part of your research. Knowing how to speak like your audience will make your writing connect better.
If you’re having a hard time writing your own marketing materials, it may be because you’ve skipped this one crucial step.