Archives for audience research


5 Ways to Develop a Strong Bond with Your Audience

By Candice Lazar | June 23, 2017

Getting to know your audience is the first step. Next, you need to create a connection. Candice Lazar shares five tips to help you bond with your audience.

Roving Report: 7 Ways to Know What Your Prospect is Thinking

By Susanna Perkins | June 9, 2017

Learn how you can know what your prospect is thinking–at a deep level–and how you can use that to improve your sales copy and content writing.

4 Easy Ways to Get to Know Your Target Audience Better

By Steve Maurer | May 24, 2017

Audience research is key to writing stronger copy. When you’re focused on a niche, regular research into your industry will keep you at the top of your game. Use these four tips to get started.

How to Get Comfortable in Your Prospect’s Shoes

By Ria Ghose | November 22, 2016

Getting to know your audience is essential to writing successful copy or content. Go beyond the normal research with these 3 extra-thorough strategies.

Roving Report: Research Strategies for Stronger Writing

By Susanna Perkins | January 23, 2016

Conducting good research is key to better writing. Discover how to research deeper for more original ideas that will wow your clients.

Reality Blog Challenge: Learning to Speak the Language

By Thomas Coalson | December 3, 2015

Learning the language of your audience is a critical part of your research. Knowing how to speak like your audience will make your writing connect better.

5 Ways to Use Social Media to Research Your Audience

By Michele Peterson | September 2, 2015

Social media gives you a perfect way to learn about your audience, which will strengthen your writing. Learn about social media audience research here.

Research Tips to Capture More Web-Writing Clients

By Christina Gillick | December 24, 2014

If you’re having a hard time writing your own marketing materials, it may be because you’ve skipped this one crucial step.