Archives for b2b copywriting


Roving Report: Getting Creative with Case Studies

By Susanna Perkins | February 7, 2018

Whether you call them “success stories” or “case studies,” these powerful marketing tools are often under-leveraged. Find out seven creative ways you can use case studies to help your clients land more business.

Getting Creative with Case Studies

By Ed Gandia | October 26, 2017

Recorded: October 26, 2017: If you enjoy crafting marketing stories, then case studies are a natural fit for you. Learn how to get the most out of the case studies you write in this live event with Ed Gandia.

8 Tips for Writing Powerful B2B Online Copy

By John Torre | June 8, 2017

Writing b2b online copy shares many fundamentals with writing strong sales copy, but there are a few extra considerations. Learn what they are here and how to use them.

How to Prepare for a B2B Copywriting Assignment

By John Torre | March 9, 2017

Learn how to prepare for a b2b copywriting assignment, step by step, and write stronger more effective copy for your b2b writing clients.

7 Differences Between B2B and B2C Marketing

By John Torre | March 2, 2017

Do you know the differences between B2B and B2C Marketing. Learn the seven biggest differences and how they’ll change your approach to writing.

Roving Report: Hottest Opportunities in B2B Copywriting

By Susanna Perkins | April 8, 2016

Business-to-business copywriting is a wide open field for freelance copywriters. The opportunities are huge. Learn how to find opportunities and land clients.

The Hottest Opportunities in the B2B Industry

By Wealthy Web Writer | January 26, 2016

Recorded: January 26th, 2016The B2B industry is packed with opportunities for web writers. Find out what the hottest opportunities are and how you can break in with new b2b clients.

8 Ways to Strengthen Your B2B Registration Forms

By John Torre | April 9, 2015

A successful B2B online registration form is straightforward and respects privacy and security concerns. Use these 8 tips to make your forms work better.