How to Defuse Your Reader’s Ticking Time Bomb

Portrait of a blonde woman writing diary.

In your copywriting, holding reader interest is everything. There are a many techniques you can use to build and maintain momentum and hold reader interest. Read more »

Crucial Questions to Ask When Crafting an Offer

limited offer

“What really decides consumers to buy or not to buy is the content of your advertising, not its form.” — David Ogilvy This week, we’re going to talk about the all-important “offer” in your promotion. When crafting an offer, make no mistake about it — whether you’re writing copy for a landing page or a direct-response […] Read more »