Archives for copywriting tips


Tips for Increasing Your Response Rates

By John Torre | March 1, 2018

Whether it’s online or direct mail, getting people to respond to your sales and fundraising letters is the name of the game. The more responses, the more successful the promotion. So it’s important to know the small things you can do that will lift your response rates.

8 Fundamental Elements for Writing Persuasive Copy

By John Torre | May 11, 2017

Writing persuasive copy is one of the most valuable skills you can offer a client. Here you’ll find eight elements you need to include in every sales piece.

Tips for Ramping Up Leads and Sales in Direct Mail — Part 2

By John Torre | May 4, 2017

Leads and sales are the goal of most direct response packages. Inside, find 9 more tips to help you attract more leads and sales with your next promotion.

How to Give Your Prospect What He Really Wants

By Ria Ghose | January 11, 2017

To write a successful sales letter, you have to figure out what your prospect wants and then figure out how your product delivers. Use these four strategies to help the process.

Tips for Boosting the Selling Power of Your Premium

By John Torre | September 15, 2016

If you’re asked to write a sales package, you may also be tasked with coming up with ideas for premiums and even writing them, if they’re special reports. Use these ideas to develop strong premiums that boost sales.

Five Essential Steps to Making Your Copy Sell

By John Torre | April 28, 2016

Writing copy that sells is part art, part science. Once you’ve answered a handful of essential questions, use these five steps to flesh out your sales copy.

5 Steps to Lead Your Prospect From Initial Interest to Final Sale

By John Torre | November 5, 2015

As a writer your goal is not to manipulate your readers, but to persuade them. Learn the five step formula that Bob Bly recommends to achieve that goal.

Bootcamp Live Blog – Your On-the-Ground Resource for Bootcamp Highlights

By Heather Robson | October 14, 2015

In Real Time: October 14 – 17, 2015 Get real-time updates from AWAI’s Copywriting Bootcamp. Hear speaker insights and A-level secrets as they happen. Your source of Bootcamp Highlights.