Whether it’s online or direct mail, getting people to respond to your sales and fundraising letters is the name of the game. The more responses, the more successful the promotion. So it’s important to know the small things you can do that will lift your response rates.
Writing persuasive copy is one of the most valuable skills you can offer a client. Here you’ll find eight elements you need to include in every sales piece.
Leads and sales are the goal of most direct response packages. Inside, find 9 more tips to help you attract more leads and sales with your next promotion.
To write a successful sales letter, you have to figure out what your prospect wants and then figure out how your product delivers. Use these four strategies to help the process.
If you’re asked to write a sales package, you may also be tasked with coming up with ideas for premiums and even writing them, if they’re special reports. Use these ideas to develop strong premiums that boost sales.
Writing copy that sells is part art, part science. Once you’ve answered a handful of essential questions, use these five steps to flesh out your sales copy.
As a writer your goal is not to manipulate your readers, but to persuade them. Learn the five step formula that Bob Bly recommends to achieve that goal.
In Real Time: October 14 – 17, 2015 Get real-time updates from AWAI’s Copywriting Bootcamp. Hear speaker insights and A-level secrets as they happen. Your source of Bootcamp Highlights.