7 Tips for a Stronger Call to Action and a Bigger Response

More is Possible written on desert road

Many writers treat the call to action as an afterthought, but with a little tweaking your call to action could deliver a much bigger response. Read more »

The Similarities Between Internet and Print Copy

Young Woman Working New Business Assignment

When it comes to writing copy, there are important differences between the Internet and print. But there are similarities that are just as important. Read more »

5 Ways to Use Social Media to Research Your Audience

Now she gets it

Social media gives you a perfect way to learn about your audience, which will strengthen your writing. Learn about social media audience research here. Read more »