Archives for marketing strategies


Do You Make This Common Marketing Mistake?

By Jeff Kontur | May 16, 2018

Lots of writers make the same common marketing mistake… they go after the wrong clients. Find out if you’re making this mistake… why it’s a mistake… and how you can turn it on its head to start lining up lucrative, easy-to-work with clients.

Essential Components of a Good Lead Magnet

By Heather Robson | May 2, 2018

Recorded: May 2, 2018: If you’re planning on building your list, you’ll need a good lead magnet to attract subscribers. In this webinar, you’ll learn the essential components you need to include for successful lead magnet that attracts your target audience.

Roving Report: Getting Creative with Case Studies

By Susanna Perkins | February 7, 2018

Whether you call them “success stories” or “case studies,” these powerful marketing tools are often under-leveraged. Find out seven creative ways you can use case studies to help your clients land more business.

5 Content Upgrades Web Copywriters Can Use to Generate More Leads

By Michele Peterson | December 27, 2017

As part of your lead generation strategy, you can use the concept of an upgrade to engage your ideal clients…. and boost your results at the same time.

Roving Report: How to Build a Responsive, Profitable List

By Susanna Perkins | November 4, 2017

Having an email lists gives you a source or responsive traffic that will keep you client pipeline full, so you never worry where the next project is coming from. Learn how to quickly build a list of targeted prospects.

Roving Report: Why You Need an E-letter

By Susanna Perkins | November 1, 2017

Running your own e-letter is a smart marketing strategy for web writers… especially if writing e-letters is a service you want to offer. Learn the top three benefits when you click through…

Getting Creative with Case Studies

By Ed Gandia | October 26, 2017

Recorded: October 26, 2017: If you enjoy crafting marketing stories, then case studies are a natural fit for you. Learn how to get the most out of the case studies you write in this live event with Ed Gandia.

7 Socially Savvy Ways for Using Testimonials to Attract New Clients

By Michele Peterson | September 27, 2017

Using client testimonials on your website and in your promotional materials is a no brainer. But it’s just a start. Here are 7 creative ways to do more with the great things your clients say about you.