You have likely put a lot of time into studying how to create powerful sales letters. It is time well spent, too, because like anything else, the more you put into it, the more you’ll get out of it. Here’s a look at how to use sales letters to land clients and build your business.
Landing clients over the phone is one of those strategies that many freelancers balk at. If that describes you, check out this simple strategy that will make marketing yourself over the telephone easier and more effective.
Being authentic is powerful. But too many people try to manufacture authenticity. True authenticity means letting go of what people think… not trying to make them think a specific thing. Find out the questions you can ask to test your own authenticity.
Everyone wants a good deal. And that includes your clients. Tap into your clients’ desire for a good deal by bundling projects or services together into special packages, and you can easily increase your revenue.
A top reason for building your writers website is to give prospects easy access to your portfolio. See how to build a successful site with that in mind.
Business branding, when done well, highlights the value you bring to your clients. But it also creates value by enhancing your user’s experience.