Archives for Marketing

Three Ways to Attract More Traffic to Your Website

By Heather Robson | April 4, 2018

As part of your business model, you need to ask how you’ll get the attention of your audience. The answer to that question will be how you attract more traffic to your website. Inside, you’ll find three proven methods that are working right now…

Six Ways to Use Sales Letters in Your Copywriting Business

By John Torre | March 22, 2018

You have likely put a lot of time into studying how to create powerful sales letters. It is time well spent, too, because like anything else, the more you put into it, the more you’ll get out of it. Here’s a look at how to use sales letters to land clients and build your business.

Tips for Piquing a Prospect’s Interest Over the Telephone

By John Torre | March 8, 2018

Landing clients over the phone is one of those strategies that many freelancers balk at. If that describes you, check out this simple strategy that will make marketing yourself over the telephone easier and more effective.

Member Update: Being Authentic

By Heather Robson | March 5, 2018

Being authentic is powerful. But too many people try to manufacture authenticity. True authenticity means letting go of what people think… not trying to make them think a specific thing. Find out the questions you can ask to test your own authenticity.

How Bundling and Creating Package Deals Can Increase Your Revenue

By Michele Peterson | November 29, 2017

Everyone wants a good deal. And that includes your clients. Tap into your clients’ desire for a good deal by bundling projects or services together into special packages, and you can easily increase your revenue.

Reality Blog: Five Reasons to Promote Your Business on Twitter

By Candice Lazar | October 13, 2017

Candice Lazar shares why Twitter is the next challenge she plans to conquer. Inside, she looks at the advantages of promoting your business on Twitter, including more traffic and better audience interactions.

Tips for Building Your Writer’s Website

By John Torre | September 28, 2017

A top reason for building your writers website is to give prospects easy access to your portfolio. See how to build a successful site with that in mind.

Maverick Business Branding

By Suzanna Fitzgerald | September 22, 2017

Business branding, when done well, highlights the value you bring to your clients. But it also creates value by enhancing your user’s experience.