Archives for writing for the web


Six Levels of Landing Page Conversion

By John Torre | February 26, 2015

When writing sales copy for website landing pages, it’s important to understand the different levels of landing page conversion and how to optimize them.

Six Things an Effective Home Page Must Deliver

By John Torre | March 27, 2014

An effective home page on your website (or a clients), depends on six things. Do these six things well and you’ll convert more visitors into customers.

17 Things you must understand when writing for the web.

By Nick Usborne | August 17, 2011

Recorded: August 17th, 2011
Nick Usborne shares fundamental skills you must have to succeed as a web writer, including key differences between writing online and offline and how to generate a response among your online audience.

The Reality Blog: Building A Website This Week? Here’s What You MUST Do To Succeed.

By Mindy Tyson McHorse | September 27, 2010

One of Mindy’s early bosses was an inspiration to productivity. She managed a demanding career, a beautiful family and marathon training without missing a beat. Take note of her secret, and if you’re one of the web writers planning to build your professional website this week, make sure your effort is “fail-proof” by taking the essential step Mindy shares in her blog.

The Reality Blog: How To Put Together Winning Submissions For Spec Assignments And Competitions

By Mindy Tyson McHorse | September 10, 2010

Find out how to make yourself stand out as a professional when you submit to spec assignments, competitions, or job announcements. Mindy shares a few key guidelines that will help make sure your copy lands on the right desk every time … eventually landing you a possible job!

The Reality Blog: What Starts In The Mind, Ends With A Paycheck

By Mindy Tyson McHorse | September 8, 2010

What can heavy adjectives and catering to the senses do for you? All kinds of things, according to autoresponder heavyweight Jay White. Mindy examines the gems of his essay today and points out how his special technique can actually make writing a simpler and more agreeable process for you, especially when you’re pulled down by a tough project.

The Reality Blog: Stamp Out Writer’s Anxiety Forever: Do More Y.O.G.A.

By Mindy Tyson McHorse | September 7, 2010

We all know The Writer’s Life is GREAT for a ton of reasons — but then why do so many of us struggle with anxiety about our chosen career? Mindy shares her own struggles today and reveals how she deals with them. Find out how her approach to Y.O.G.A. might help you. Plus, get details about the new WWW Challenge!

The Reality Blog: Understanding “Prospect Awareness” Means Easier, More Effective Writing

By Mindy Tyson McHorse | September 3, 2010

No matter how many projects you’ve got under your belt, it’s always wise to revisit some of the core writing principles that make good copy great. In today’s blog Mindy gives you a crash course in writing to the levels of prospect awareness and explains how that will improve your copy. ALSO — take note of the newest WWW Challenge!