The call-to-action is the foundation of a fundraising offer. Even if the rest of your copy isn’t as strong as it should be, as long as you have a clear call-to-action, there’s a chance you’ll still do okay in fundraising.
As part of your lead generation strategy, you can use the concept of an upgrade to engage your ideal clients…. and boost your results at the same time.
Neurolinguistic programming is used in a variety of contexts, including advertising and marketing. Whether it’s effective is controversial. One thing isn’t controversial. It’s out there, and you should know how to recognize the techniques at work.
Often, your prospect has vague emotions about a product or a problem rather than a concrete and easily expressed desire. You can help them define their desires using these 13 writing and sales techniques.
Last week, John Torre shared five things to keep in mind when writing an online brochure. This week, he follows up with five more tips for making any brochure better.
When you pour your heart into crafting a blog post, you want people to READ it. And that means you need to get your blog noticed. Here are 8 steps to help.
Improve your copy skills, and the product you deliver to clients will bring in better results. That will mean you can start charging more. Here you’ll find five more tips to help you write better copy.