The Reality Blog: What Starts In The Mind, Ends With A Paycheck
Dear Web Writer,
You gotta love Jay White.
If you plan to be at Bootcamp, go up and introduce yourself. He’s the most easygoing, genuinely loveable Midwesterner I know.
Yet, he writes some of the most powerful, targeted, mind-blowing copy for the big Internet gurus who — let’s admit it — we’d all like to add to our client list.
And despite the power he commands over the autoresponder market, Jay remains humble and jolly. That’s inspiring.
Better yet, Jay happily shares the secrets behind all his well-cultivated skills. His essay today reveals what may be the single, most powerful trick you can fold into your autoresponder copy — or any copy, for that matter.
NOTE: See The Complete Reality Blog Here
It All Starts In The Mind…
In his copy, Jay zeroes in on the power of the mind. And let’s face it — there’s a lot of talk these days about that.
The movie The Secret capitalizes on the Law of Attraction and how just thinking about something can make it happen. Most of us have had mysterious moments in life where we reflect on an old friend, and an hour later receive a phone call or email from them.
Whether you chalk this up to happenstance or you firmly believe in attraction and mind-power, mind-power is hands-down one of the most useful tools we can draw on as web writers.
Jay sees this trick being used all the time. His essay mentions a reality show on a pawnshop and how the employees there paint a crisp, money-tinged image of clean bills and ready cash for the salivating minds of the walk-ins.
What’s really great about this technique is the fact that it takes minimal effort. On one hand, you can describe something in bare bones facts. On the other hand, you can take the extra minute or two it requires to throw in a few heavy adjectives and cater to the senses. It’s really that easy.
Our Two-Fold Opportunity To Hit Home With Visual Copy
One other thing Jay mentioned that really resonated with me was that we have a double opportunity to paint a picture for our prospects.
Obviously, we should paint a picture of the payoff. Make them understand what they’ll get by buying our product and how it will give them much-craved relief or wild joy or unlimited pleasure.
BUT, we shouldn’t forget about the original problem or desire that brought the prospect to us in the first place. Jay tells us to “Search for those mental images that will make it look more ugly and horrible than ever before.”
I’ll admit — I don’t know that I ever thought of doing that, but it’s brilliant. It’s one thing to have a problem, and to know you have that problem, but to have your problem painted in such vivid terms that you re-experience the heartache it gives you down to the depths of your bones … well, that’s bound to make you want to take action, right?
Flip This Technique To Write Yourself Out Of Hard Spots
I have a sheepish secret. When I find myself struggling over copy that I’m uncommitted to or can’t get excited about, I pull up a favorite eletter issue written by the great Herschell Gordon Lewis.
In it, Herschell talks about the basic rules that help you beat controls and bring overwhelming demands on your business.
The first rule is this: As you begin a job and until you’ve hit “Enter” for the final time, repeat and repeat to yourself – and mean it: “What I’m writing about is fantastic, wonderful, the best anybody ever hatched.”
That line alone, swollen to an extra-large font so it’s omnipresent on my screen, has gotten me over many fruitless copy hurdles. It plants the thought in my mind that what I’m writing does make sense, is important, and will readily influence buyers. More importantly, it quiets the fear that I’m off target, don’t know what I’m writing about, and couldn’t sell a fly to a toad.
In summary, remember the power of the mind, always, while writing. Better yet, make use of the fact that this power of the mind technique can influence your buyer’s mind as well as your own creative mind.
And hey — if you have any other techniques for conjuring up actionable mental images, please share below!
Mindy
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NOTE: See The Complete Reality Blog Here
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