Discover how to use social media and social networking tools to create a social media marketing campaign that really works. It’s not what you think it is. Sid Smith provides a unique twist to the social networking marketing puzzle.
Social Media Marketing That Really Works
By Sid Smith
If I asked you about social media marketing does your mind immediately go to Facebook and Twitter?
Do you think that Twitter and Faceback and other such sites are a colossal waste of time?
Hold that thought. In the immortal words of Inigo Montoya from The Princess Bride, “You keep using that word. I do not think it means what you think it means.”
Take another look at the real social media…
I want you to forget everything you think your know about social media marketing. Let’s come at it from a different angle.
First from Wikipedia, the definition of social media:
“Social media is content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content.”
When I say social media most people go right to social networking. There’s a distinct difference between the two and it’s unfortunate that most people miss out on the huge power of social media marketing.
Both social media and social networking sites are highly useful… and there are connections-even overlaps-but the differences matter.
Social media is content that’s meant to be shared. Articles, white papers, video segments, podcasts, and any other form of content you can imagine are the media. Share them and it becomes social.
The ways you can share content are numerous, ranging from blogs to content management systems to video sharing sites to audio sharing sites.
Social networking refers to online communication tools like Twitter, LinkedIn, forums and bulletin boards, the original Facebook, and MySpace.
Of course, the Internet is always changing and reinventing itself. We’re seeing more social networking tools built around making it easy to share content. The new Facebook, teleiseminars, webinars, and video tutorials all bring people together to communicate AND share content.
Use The Right Tool For The Right Job
As a web marketer and entrepreneur, you can set yourself apart in the world of social media marketing just by knowing what tool to use.
The average person uses social media and social networking tools primarily for connection. They want to belong… they want to be in the know… they want to stay on top of what’s happening both in the world and with their friends and family.
But a marketer uses these tools differently. She also wants to connect and bond and communicate… but she wants to make money, too.
That’s the missing link for a lot of people. They can’t figure how to use social tools for marketing purposes without seeming smarmy. So, I’ve created a seven-step guide to get you started.
1Get registered. Start using tools like Twitter and Facebook.
2Create content. Set up your own blog and write your own articles. Also include video when you can.
3Use social tools to share your content. Syndicate videos on YouTube and syndicate your blog through RSS feeds.
4Create a fan page on Facebook. Use it to begin sharing blog entries and videos with your Facebook friends.
5Tweet your blog posts. You can use a plugin on your blog that will automatically send out a post from your Twitter account whenever you update your blog.
6Get interactive. So you’ve got fans and followers. Now it’s time to give them something even more valuable than your articles and videos. Set up a webinar and invite them to attend-attendance requires a name and email address. Also invite them to share the invite with their friends and followers.
7Start making money. Once you give away enough valuable information, you’ll find you have a group of raving fans who are happy to make purchases from you and to pass along your information to others.
Remember the SOCIAL element comes first. Build honest connections and be respectful of the value of those connections in and of themselves. Provide value through your connections and you will be rewarded with both friends and paying customers.