How Web Copywriters Can Find Podcast Clients


So you know about writing for the web. You’ve written website copy. You’ve created landing pages. You’ve crafted PPC ads and optimized articles. But have you ever written a podcast? Writing podcasts is another great way for web copywriters to make money online.

And today, I’m going to show you just how easy it is to break into this field. In fact, follow the advice you get here, and you could find your next podcast client in just three days.

Day 1: Search out your future podcast clients.

On the first day, you want to begin by researching podcasts.

There is a wide array of podcasts out there-some are free and some charge a fee. If you aren’t familiar with this field, start by doing a little research on podcasts themselves. In fact, try going to the iTunes store and running a search on podcasts. Find a free one. Download it, and give it a listen.

Once, you’ve got a field for how podcasting works, it’s time to look at companies that you’d like to write scripts for. For this search, go to, and explore areas in the database that interest you. Make a list of the companies and organizations that catch your eye.

After that, do an Internet search on companies you’re interested in that you didn’t find listed on PodcastAlley. Try using the search terms “company name” and “podcast.” Don’t worry if nothing comes up-you might have a great opportunity to get that company into podcasting.

Once you’ve located a company you want to approach, your next step is to find the best contact information. Look for the name of the company president or owner on the website. Try to find a corporate email address rather than a support or customer service address. Don’t be afraid to call and ask for the name of the best contact. If you can’t find the business phone number, call the order line and ask for the corporate number.

Day 2: Create work samples

When you write for the web, it’s always helpful to have examples of the various kinds of writing you do. Make a list of the various niches you’re interested in writing for, and then write a one-page sample script for each one. You’ll use these scripts to show your future clients that you’re the right podcast writer for them.

Write your drafts and then walk away for a while. Go play a video game or take a walk or make your grocery list. When your mind is fresh again, go back to them and polish them up.

Day 3: Make your introductions

This is always the step where people get nervous, so I recommend you make a system. Begin with an email letter template-some boilerplate copy that captures your core message, but that you can tailor and personalize for each contact.

Keep your email businesslike and professional. Make sure you include a greeting-always use the title and last name of your prospect. “Dear Mr. Smith” instead of “Dear John.” Be direct, and let your future client know why you’re contacting them. “I’m interested in a position as a freelance podcast script writer,” for example. Keep your sentences and paragraphs short and easy to read.

Let them know you’ve attached a sample script for them to review. Use an MS Word doc, RTF, or plain text file for your attachment. If you have the latest version of Word (.docx), save the file as a regular doc to make sure the future client can view it.

Now you’re ready to send emails to your hottest prospects. Don’t forget to tailor and personalize each one. Once your research is done and your samples are written and your email copy is polished, you can easily send out 5 to 10 prospecting emails a day … in less than half an hour total.

Remember this is such a new area for many businesses, you might not hear back for a week or two. Potential clients may need time to mull over your offer. Don’t let your efforts flag. Continue sending out prospecting emails-at least five a day. You only have to land a couple of clients and you’ll find that you are one of the few freelance podcast experts available. Then clients will begin seeking you out.


Will Newman

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