If you plan to succeed as a professional freelance copywriter, you’re going to have to face the stone cold truth of the matter. Sooner or later, you’ll have to market your services. Use these four steps to put social networking sites to work helping you build your client base.
If you plan to succeed as a professional freelance copywriter, you’re going to have to face the stone cold truth of the matter. Sooner or later, you’ll have to market your services.
You might use cold calling, self promotional mailings, or in-person networking. Whatever method you choose, “selling yourself” isn’t optional.
In an ideal world, you want to find a way to have interested clients calling and emailing YOU instead. Fortunately, the Internet makes that possible. AWAI member Jim Turner’s success with social networking proves it.
Social networking allows you to use social media sites to connect with like minded people… sites like Twitter and Facebook. Do it right and you can turn social networking into social media marketing, a marketing strategy that is based on building relationships with people in your target audience.
Social media marketing is an especially great fit if you’re shy about “selling” your services. You don’t have to talk with anyone-not face-to-face and not over the phone. All you have to do is consistently create short, useful, interesting content.
On a social networking site, you invite people with similar interests, passions, or goals to become part of your online social network. Then they can see your profile, keep track of what you’re up to, and most importantly read your status updates.
The trick to making social media marketing work for you as a copywriter, is to connect with people who’d be potential clients and invite them into your network. Then, through your daily updates and posts, they get to benefit from your insights and expertise.
Eventually, when they need a copywriter for a project, you’ll be at the fore of their thoughts.
Here are four simple steps to get you started with this dynamic marketing strategy:
1First, sign up at a number of social networking sites. On most, you can get an account for free.
2Next, search for people who might be potential clients. You’ll discover a wealth of search options so you can search by interest, profession, or even hobbies. When you find a good match, invite that person to join your network.
3Then, make regular updates to your accounts. Make sure your updates provide useful copywriting and marketing tips. Share other information you find, too, like cool articles or videos. Think of it as sharing your knowledge in sound bites.
4Finally, keep at it. Regularly add new people into your network-the more people you’re connected with the more likely you’ll form a connection with a potential client. And post updates regularly. This is what keeps you in touch with everyone in your network.
Practice these four steps consistently, and you’ll find yourself connecting with potential clients almost effortlessly-a much more enjoyable strategy than cold calling and more cost effective than sending out mailings.