Discover how Jim Turner converts social media marketing into new clients and career success. AWAI Wall of Famer Jim Turner has social media marketing nailed down. When last I checked he had 4,944 people following him on Twitter.com and another 5,000 friends on Facebook. All those people want to see what he’ll say next. Will this work for you?
AWAI Wall of Famer Jim Turner has social media marketing nailed down.
When last I checked he had 4,944 people following him on Twitter.com and another 5,000 friends on Facebook. All those people want to see what he’ll say next.
So what, you say? Well, this popularity on social networking sites has had a tremendous impact on his career as a professional copywriter. In fact, most of his clients come from his social media marketing efforts.
Intrigued? You should be because you too can use social media strategies to gain clients.
It takes time and commitment to develop a social media marketing campaign, but the effort is most definitely worth it.
Here’s what you do, according to Jim:
The first step is to get involved. It doesn’t take much time to get started, so stop putting it off. Go get registered on social media sites like Twitter.com, Facebook.com, LinkedIn.com, and Ning.com. It won’t cost you anything, and the process is easy. Once you’ve registered, take the extra time to set up your profile.
Interact with others and see what they’re saying. Social media is all about communication. And that’s a two-way street. Start out by following people who have a very large audience. If you’re a copywriter, try to follow people whose audience consists mainly of entrepreneurs or of people that would qualify as part of your target audience. Here are some people Jim recommends you follow who fit this description… just to get you started off.
- Barack Obama
- Guy Kawasaki
- Leo Laporte
- Chris Brogan
- Amber MacArthur
- Mari Smith
- Sherman Hu
“Following someone” can mean a lot of different things. You can request to be their friend on Facebook, sign up for their eletters, read their blog, or follow them on Twitter. Bottom line, you want to stay on top of what they’re saying.
Put yourself out there. The social movement on the Internet is all about participating. Leave comments on blogs. Invite others to join your network. Make regular posts to Facebook, Twitter and your other accounts. Be generous with your knowledge.
Get to know people. This is relationship marketing at its finest. Take the time to start dialogues or respond when someone starts a conversation with you. Many of these people will be entrepreneurs who might need your services. Keeping the lines of communication open will build trust. And that means they’ll be more likely to hire you if they need your services on a project.
Keep at it. Be consistent, and you’ll start forming many relationships with business owners who need your services. In fact, according to Jim, many of these solo-entrepreneurs don’t have time to take phone calls, but they will take the time to see what people are saying on social sites like Twitter and Facebook.
To make social media marketing an effective way to get clients, you’re going to have to connect with a lot people on your social networks. Follow these steps, and with time and consistent effort, you’ll get to that point. Then your career will really begin to take off.