A Foolproof Plan for Finding-and Landing-High Paying Clients Desperately in Need of Someone Who Can Write for the Web

web copywriting

web copywriting

Online advertising spending is projected to increase to $32.5 billion in the next year. That means that if you have any skill at all writing for the web, you can cash in big time. In fact, there are of tons of opportunities and jobs for writers online.

Today I’m going to show exactly how you can land clients-high paying clients-that need you to write for their websites.

The key is to locate and land clients who have the biggest demand for web copy. These are the clients who are willing to pay big bucks and who will be most likely to offer multiple jobs to writers with online knowledge.

Once you know how the ins and outs of writing for the web-from websites to PPC ads to SEO to landing pages-you can use these easy-to-follow outlines to land big clients who will keep work coming your way in a steady stream.

Write Company E-Letters

Smart companies work to establish long-term relationships with their customers. Eletters are often the tool of choice for accomplishing this goal.

The first step to identifying good potential e-letter clients is to decide what subjects and industries you’re interested in learning and writing about. Think about the magazines you’re most drawn to and the eletters you already read. Eletters go out often… if you land a steady gig, you’re going to learn and write a lot about that topic. It’s best if you enjoy it.

No matter what your interests-fishing, golf, the environment, marketing there’s a long list of potential clients waiting for you. Just do a Google search for companies in that area. Then sign up for a few eletters. Generate some ideas on how you can make the eletters stronger and approach the company with your thoughts on how to make the eletter more successful.

Search Engine Optimization Copy

Companies need SEO copywriting to help their websites show up in the search engines whenever a user searches for a specific word or phrase. This type of marketing is especially important because the search engines don’t charge for the listings.

The listings are competitive, though, so businesses are definitely willing to pay for a copywriter who knows their SEO stuff. Heather Lloyd-Martin offers this advice on finding SEO clients:

  • First locate a business with weak SEO and offer to help strengthen their site.
  • Offer your services for free or at a deeply discounted rate.
  • Track the improvements in traffic to the site and then develop a case study around the success story.
  • Use the case study to show other potential clients how you can help their business to succeed.

Finding case study clients is really very pretty easy-after all who doesn’t want a stronger website at a deep discount or for free?

Write Web Pages

From the homepage, to landing pages, to subscription pages-the opportunities when it comes to writing web pages are endless. The demand is huge and the pay is good for copywriters who understand the complexities of writing web pages and who know how to write copy that can convert website visitors into buyers.

According to web copy expert Nick Usborne, the easiest way to get clients who want you to write landing pages is to write one for yourself. Here’s how it works. Let’s say you’re going to target companies in the pet care business. Instead of sending them to your regular website, write a landing page selling your services to that particular target audience, and then send them there. This way you show what you can do, instead of just telling them about it.

Revising websites is another great opportunity. Get your foot in the door by focusing on a single aspect you can improve. For example, maybe a company’s web page headlines need to be improved. Once you’ve identified this weakness, contact the company and introduce yourself. Note the results of your analysis and ask if you can talk them through it. Be polite and personable and be ready to make your close-usually the easiest thing to do is just to ask for the project.

Pay-Per-Click Ads

PPC ads are another tool companies use to drive visitors to their websites. Instead of generating free traffic, like SEO does, companies pay a small amount each time someone clicks their ad.

Good web copywriters who understand PPC are a rarity. Many companies have been burned by “PPC experts” who don’t really know how to write good PPC copy. Being able to demonstrate your knowledge and track record is very important.

Here’s a good way to approach potential PPC clients. Spend some time researching key phrases for a prospect’s industry. Also take a look the competitors’ PPC ads. Then put together a proposal that gives an overview of the campaign you’d like to create for them, complete with key phrases and the concept for the landing page(s). Your next step is to contact the prospect and let them know that you have some PPC ideas to help them increase revenues. Chances are they’ll listen. If not, you can always approach one of their competitors-after all, why let a good plan go to waste.

Now you have a blueprint to landing web clients for different, very lucrative types of projects. And remember to consider the crossover possibilities-the client who hires you for SEO will most likely also need PPC ads, web pages, and e-letters written, too. It only takes a few web clients before you all the work you’ll need!

Rebecca Matter

Rebecca Matter

President of American Writers and Artists, Inc and founder of Wealthy Web Writer, Rebecca has over 20 years of direct marketing and publishing experience.


  • I’m totally bambuzzled right now.On the one hand,people tell me to read the old masters.On the other hand,people tellme to quit reading & write! Advice? Help!?

    • Hi Bryan,

      They’re both right! It’s a balancing act. Reading the Masters is a great way to learn new skills and to strengthen your existing skills, but only if you apply what you are learning. If not, then reading is a great way to feel like you’re making progress without actually making progress. So keep reading, but time for writing and self-promotion, too.

  • Hmm.. I have the Masters program, but it could be updated with more online copy samples, eh?
    In the meantime, reading the old masters and adapting to the shortened attention span of online readers is going to be the hot key!

    • Rebecca’s referring to master-level copywriters like David Ogilvy, Michael Masterson, and Claude Hopkins. When you can pick up a book by one of these copywriters/marketers or someone on the same tier. It’s hard to read a book by one of these authors and not come away feeling inspired.

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