You’ve done all the necessary work.
You’ve learned how to write effective web copy …
You’ve marketed your services …
And now you have a new client.
So you may as well make as much money as you can from him!
So today I’m going to give you 7 words that will increase the fees of any web writing gig.
“Please sir, can I have some more?”
Those meager little words from a thin, starving Oliver Twist, created a turning point in Dickens’ classic tale …
And incredible as it may seem, they could also create a turning point in your copywriting career … IF you know when (and how) to utter them.
Let me explain …
As a copywriting veteran, I see newbies make a number of mistakes.
And while many of those mistakes lie in the actual copywriting methods themselves (and are relatively easy to fix), there’s another side of the business that many beginners – and even some advanced writers – seem to consistently stumble over.
It’s not for lack of trying. But the truth is, most people who have never owned or operated their own business simply don’t possess the skills to become proficient in this area.
What am I talking about? NEGOTIATING.
It’s true – the art of negotiating your copywriting fees is critical to your success.
This is where you often separate the haves from the have nots … the copywriters who thrive from the copywriters who struggle.
Negotiation can make the difference between success or failure for a new copywriter.
But today I’m going to give you a secret little tip that can add another 50% to your copywriting fees … and all you have to do is say 7 simple words.
Here’s how it works …
Let’s say you’re going to write a landing page for a client, and you’ve agreed to a $2000 payment.
All your instructions are clear. You’ve got a firm grasp on the product benefits, the target audience, and the angle you’re going to take.
Now, you could grab that two grand, thank the client profusely for their business, and run to your laptop to start hammering out the copy …
OR you could ask them one question:
“How’s your autoresponder series working for you?”
This is your Oliver Twist moment … a seemingly innocent statement that could instantly bump up your profit margin on this project – and many more to come.
Because now you’re shifting gears and feeling around for more opportunity – a secret little tactic used by the richest copywriters on the planet.
They don’t just stop at a landing page. They keep looking for another place in the marketing plan where they can boost profits (and boost project fees).
So when you ask this question, your client should reply in one of two ways.
- “I don’t have an autoresponder series.”
This is a golden opportunity to open up an entirely new way of marketing for your client.
You can enlighten them on how an autoresponder works, how it follows up automatically with their prospects, and how it can drive sales through the roof if done properly.
Tell them that visitors rarely buy on the first visit (there’s tons of research online to back this up) and how following up with their prospects can easily increase their profits.
When you do this, you make the subtle transformation from “copywriter” to “marketing consultant”. Your client now sees you in a whole different light. And your value to them just SKYROCKETED.
How much exactly? We’ll get to that in a minute. But first, let’s look at the other reply:
2.”My autoresponders are underperforming.”
When you hear these golden tones, you should also be hearing a cash register ringing in your ears.
Because they’ve just revealed a need in their marketing efforts … a need that you can easily fulfill. All you have to do is offer your services in ADDITION to your landing page.
And if you’ve taken my program, you can tell them about your customized training through Autoresponder Apprentice … how you’ve been personally
taught by one of the leading autoresponder writers on the web … and how you can re-charge their email marketing efforts to tie in directly with their new landing page.
Talk about an EASY sell!
Once they see the power in an expertly crafted email follow up series, they’ll be ecstatic about their results and look to you for EVERY piece of copy they need.
Plus, they’ll tell their friends. And that’s where the REAL money is made.
So how does this add up to another $1000 in copywriting fees? Simple math, really …
For example, if you charge just $100 for each autoresponder email, that’s $700 for a 7-email series (a common number for follow up campaigns). Which is almost a 30% increase to your original $2000 paycheck.
While 30% is great, here’s the best part …
$100 per email is a moderate price to charge, especially for beginners. But a more advanced autoresponder copywriter (like those who have taken my course) can easily command a higher price.
In fact, $150 per email would be more than fair in this case. That brings your autoresponder fees to over $1000 on TOP of the original agreement.
See how easy that is? And it all started with one simple statement.
But it doesn’t stop there. Some of my Autoresponder Apprentice graduates have established themselves as top-grade email copywriters, easily getting
$200 … $300 … even $500 per message.
With that kind of income, you can even throw off landing pages altogether and focus primarily on email writing, which takes much less time and effort.
Translation: More money for less work. 😉
So as you can see, negotiating is not really that hard. In fact, you can easily boost your income by just adding another element to the mix.
And the best part is, everyone wins. They increase their profits, you’ve got more money in your pocket, and everybody’s happy.
So why aren’t you doing this again?