Pay-Per-Click (PPC) advertising is an art form. Do it well and it rakes in the cash and gets you very happy clients… but make just a few mistakes and it’s like dumping money down the drain.
In this 3-minute guru video, you’ll learn 5 tricks for getting your landing pages written right. A good landing page will increase conversion, earn you a higher “quality score,” and bring down your client’s cost per click…
All very good things that practically ensure repeat work or extended contracts.
If you’re completely unfamiliar with PPC, then I recommend reading two of John Wood’s articles first:
But if you’re familiar with PPC, then this video should be extremely helpful for you.
Check it out…
Resources Mentioned: Google’s Website Optimizer: Split Testing Made Easy