It used to be that cold calls, direct mail, or print advertising were the most common tools freelance copywriters used to promote their businesses.
But, as Internet usage soared, copywriters realized they could go online to find clients and spend a lot less time and money doing it. From websites to email campaigns to social media — the opportunities are endless.
And now, a new marketing strategy is opening up that has big potential as a method to get clients. Plus, you can also market this service toyour clients.
It’s time to create a video blog.
It may seem counter-intuitive for a copywriter to appear in a video talking about services, instead of showcasing writing skills in a blog people read online.
But, if you use a video blog to give copywriting or marketing tips, for example, you can demonstrate to a potential client that you are knowledgeable, and can help them market their products or services.
A video blog also allows you to show your personality, which can go a long way towards building trust with clients.
Plus, video blogs get great exposure on the Internet, especially the ones that can be found on YouTube … the popular video-sharing website that is the second largest search engine after Google.
Websites that include video tend to show up higher in the search engine rankings. For instance, if you put your video blog on your own website, you’ll increase the chances that your website can found by potential clients compared to a copywriter who doesn’t use video.
Now, unless you’re really great at improvising and thinking on your feet, so to speak, before you start recording a video blog, you’d better sit down and write yourself a script.
Writing video scripts is very similar to writing good copy.
Keep your message short and to the point, cut out extraneous words, and start out with a great lead to grab people’s attention.
Did you notice something familiar there? You should apply everything you’ve learned about writing effective sales copy to your video script.
And remember, people have short attention spans, so you’ll want to keep your videos between two and three minutes in length.
Once you’ve got a script in hand, it’s time to start recording.
If you’ve got a webcam built into your computer, you’re ready to go. Just sit in front of your laptop or monitor, hit the record button, and start talking.
But, if you don’t have a webcam, there are inexpensive video cameras available — some starting as low as $200.
One piece of advice for when you start recoding. Don’t be afraid to make mistakes!
The first time I did a video blog, it took me about 10 tries to get it right. Either I flubbed what I was going to say, or the background didn’t look right.
Finally, everything turned out perfectly. I nailed every point I wanted to make. But, when I went to replay the video, I realized I had never hit the record button!
You can see for yourself how my first video blog finally turned out.
You can upload your video blogs to YouTube, or any of the other free video-sharing sites like Viddler or Vimeo. In fact, uploading it to several video sites is a smart way to maximize your viewership.
And, if you already write a blog, go ahead and upload your video there, too. That way you’re providing a variety of content to your readers.
To increase your video blog’s exposure to your target audience even further, post a link to it on other social networking sites like Facebook or Twitter.
Ideally, you should record video blogs and upload them on a regular basis, such as once a week.
Keep offering fresh content.
Of course, coming up with a new topic each week can be a little challenging. So, here are a few suggestions to get you started:
- Explain why you’re so passionate about your business
- Share helpful how-to tips related to your services
- Describe a “day-in-the-life” of your business
- Share your customer service philosophy
Once you’re doing videos on a regular basis, you’ll no doubt start to build a following. The key to building your copywriting business from a video blog then depends on your ability to turn those viewers into leads.
One way to do this is to ask open-ended questions from time-to-time in your videos. When someone responds, reply back to start a dialogue. Then you’ll be able to find out if they are a good prospect for your services.
Finally, don’t forget to include a call-to-action in your videos. If you want to drive people to your website for more information, say so!
After you become proficient at video scriptwriting for your own blog, you can start marketing this service. It’s just one more skill set you will have mastered that can make you indispensable to a client.
The potential for profit in the video niche is huge. eMarketer estimates that by 2011, advertisers will spend $2.3 billion on online video marketing efforts.
If you’d like to learn more about marketing your services with video, or cash in on this lucrative niche, check out the AWAI online program Marketing for Video Online for Profit.
Award-winning videographer Jessica Kizorek teaches you everything you need to know to become a master at video marketing, including how to:
- Plan a video from start to finish
- Write a video script that will move your viewers to buy
- Storyboard a video script
- Shoot a video and make it look professional
- Edit a video and make sure it’s persuasive and compelling
- Distribute a video online for maximum marketing exposure
- Measure the success of your video
This interactive program gives you 19 video tutorials, dozens of hands-on exercises, hundreds of real-life examples, and all the tools you need to successfully promote your business and that of your clients.