Wealthy Web Writer’s Copywriting Glossary

website (frome crossword series)

This new resource has been designed to improve and enhance your expertise as a working web writer. It was created so that you can:

  • Speak copywriting jargon like the pros
  • Wow your clients with front-end to back-end knowledge of your craft (two terms you’ll find in the glossary!)
  • Enrich your writing process with a clear understanding of industry terminology
  • Quickly grasp new and constantly evolving language in the fluid world of web writing

The Wealthy Web Writer’s Copywriting Glossary is searchable, comprehensive, and packed with the most up-to-date, all-inclusive list of words and phrases related to direct mail, web-writing, marketing, and copywriting in general.

Note: If you’d like to help us stay on top of new terms and have a word suggestion, let us know. Because no matter how comprehensive the list is, we recognize web writing is in a constant state of evolution!

Download Wealthy Web Writer’s Copywriting Glossary!

You will need Adobe Reader to view the PDF materials. If you don’t have Adobe Reader you can get it here. It’s FREE!


Jackie Mehler


  • Great job. I had asked for a definitive way to spell particular new words like email, website, etc. This document sets the standard for that as well. Thank you for your hard work.
    Alice Zyetz

  • Thanks so much for the great comments! We are so glad you’re finding the glossary helpful. Please keep us posted on any events, tips and articles we can provide for you that would be helpful as well. Have a great week!

  • I’m sure i need this glossary. I’m new to my computer and actually don’t know how to download.

    • Hi Nancy,

      You should be able to download this just by clicking on the link. Depending on the system you use, it will either open it as a pdf in your browser, which you can then save, or download it to a specified folder on your computer. Let me know about questions.

  • This glossary is gold. I sometimes have so many questions I don’t even know what to ask/do first so I muddle along. No more muddling…Thanks!

  • So just curious, this appears to be an extremely old thread and I wonder whether it is even monitored anymore. Don’t get me wrong, the glossary PDF is a great file and a wealth of information, but as it was compiled almost 10 years ago, I wonder about what *isn’t* included. For example, I ran across a new-to-me term just the other day that I would love clarification on: lede. In a Facebook forum, another copywriter referenced sending his “lede” to a client, I believe as part of a proposal, and I was curious whether it was an accidental (or perhaps intentional) misspelling of “lead” or did I wrongly interpret it that way. Any clarification someone could provide would be appreciated. 🙂

  • Hi Christopher,

    I’m beginning to suspect that you might be correct that it’s old. And since the Wealthy Web Writer’s Copywriting Glossary no longer appears in the Resources menu, it could be that it is no longer supported and updated.

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