What’s New This Week… More Sales, More Often

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That’s the tagline I use for my own web writing business. I know exactly how to help my clients make more sales, more often. There are three keys—staying in touch, being useful, and asking for sales.

I know this. I know how to structure the process, how to implement it, and how to maintain it. I know how to test it, track it, tweak it and improve it. It’s what I help my clients do. And yet, I’m like the cobbler with a bunch of shoeless children following in my wake because I don’t do this for my own business.

Ridiculous, really. And I’d hesitate to even mention the failing here except that I know—or at least I’m willing bet—that you don’t do these things either even though you know how and you know you should. If you do, congratulations! Pat yourself on the back. You’re doing the easiest, most effective, smartest thing you can to boost your profits.

But if you’re not—like I’m not—then let’s get cracking and get this broken aspect of our businesses fixed. By making this one change you can put an end to the feast or famine cycle that most freelancers contend without throughout their careers.

Ready…

To get you thinking about these three things you need to do—connect, give, ask—our Wealthy Web Writers and members provided some excellent advice this last week.

First check out member Christine Gillick’s article, 5 Worthwhile Ways to Practice Writing Daily. Inside you’ll find ideas for both connecting with your target audience and ways to provide them with something of value. All the while, you’ll be honing your writing skills. It’s an all around win.

Then, don’t miss out on Roy Furr’s article on why connecting with your prospects, giving away value, and asking for sales will always increase your sales and how you can use that knowledge to quickly and easily land more projects, which increases your own personal sales.

Finally, get inspired with Mindy’s blog post on how learning to ask for more sales without feeling like you’re asking for a favor has opened the spigot on her own project load and shifted her web writing career into high gear.

Set…

Time for this week’s plan to keep you moving forward. This is really one of the most important things you can do for your business, so make a pact with yourself right now that you’ll follow through on this plan.

Monday: Put a writing-time block on your daily calendar. During this time focus on writing things that will either land you new clients or help you stay connected with existing clients. Promise yourself to keep that daily appointment.

Tuesday: Make a list of your existing clients. Brainstorm at least one idea for each that could help them build on past work you’ve done for them and realize more sales.

Wednesday: Send each of your clients an email with the suggestions you came up with yesterday.

Thursday: If you don’t have an email list, start building one. Begin by selecting an email list manager. There are a ton good, easy-to-use, online solutions. Two I recommend are MailChimp and Aweber.

Friday: Spend 15 minutes setting up your email list account and getting familiar with the interface.

Now you’re ready to add anyone you come in contact with to your email list—as long as you have their permission, of course. Once you do that, you can stay connected with them by giving them useful information and you can build your sales by occasionally asking them for their business. Now…

Go!

Heather Robson

Heather Robson

Managing editor of Wealthy Web Writer, Heather has over ten years of content marketing and development experience.

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