What is a shortcut really? I’ve heard some freelancers resist using shortcuts because they feel like it’s cheating. It’s not cheating … using shortcuts just means that you are putting systems in place so that you can do better work, faster. Better means more effective, and faster means more productive … that adds up to a lot more income.
So, in short, systems are your friend. The more you systemize your marketing, your workflow, your process, and your administration, the more you’ll get done, and the more success you’ll enjoy.
The System is Your Friend
If you missed Cindy Cyr’s article last week on email subject lines, you’ll want to not only read it, but bookmark it. The article gives you surefire formulas for writing more effective email subject lines. That means bigger open rates, more click-throughs, and higher conversions. As long as you understand the product you’re writing about and the audience you’re writing to, you can use Cindy’s formulas to quickly write email subject lines that you know will work.
After you’ve read through Cindy’s article, take a look at Mindy’s post on shortcuts. Mindy reminds us that shortcuts (and systems) only work when we understand the fundamentals behind what we’re doing. In other words, know your craft and then get the most out of every shortcut you can find.
Finally, Roy Furr wrote an article this last week that, in my opinion, was worth several months of Wealthy Web Writer membership all on its own. This article gave you a system for approaching your dream clients — those clients you would just so love to have on your roster — that is easy to follow and could land you lots of work with clients you’re dying to have.
Setting Up Your Marketing System
I thought all the information on using shortcuts and systems this last week was very timely because that’s what we’re doing here over the next five weeks … we’re setting up a marketing system. This system, once it’s in place, is one you can use no matter what type of web writing you decide to specialize in, and no matter what industry you plan to focus on. In other words, we’re laying the groundwork for your ongoing success. Pretty cool, huh?
So, let’s get started on this week’s 15 Minutes to Fame to-do list …
Monday: The foundation of your marketing system is your website, so that’s what you’re going to focus on this week. Last week, you made a list of the pages you know you need to include on your site. So today, I want you to make an outline of the content you need to have for each of those pages. Make sure you include your Big Idea for each page and a call-to-action.
Tuesday: Now that you’ve got the basic idea of your core content, I want you to think about how it links together. Make a site map or outline of your site and make sure you consider how a visitor would find each page as well as what pages will crosslink to each other.
Wednesday: Today, you should do a design brainstorm. What kinds of colors and images do you want on your site? Will you include any interactive elements like video? Do you have a logo or will you be designing one? Sometimes it helps to surf around on the Web and visit related sites for inspiration. Make notes on your favorite ideas or bookmark the sites for reference.
Thursday: You need to decide — will you hire a designer to build your website or do you plan to do it on your own? I personally recommend that you hire it out. I think that’s the best use of your time and resources, but that doesn’t mean you can’t put together a very good website on your own if you put your mind to it. Just decide which it is you’re going to do, so you know how you’ll be using your time in the coming weeks.
Friday: Make a schedule. You can plan a marketing system in 15 minutes a day and even make a lot of progress toward completing it, but the actual execution is take a little more time than that if you’re going to do it well. So today, schedule at least one serious block of time next week to write your copy for your website. And, schedule a second block of time to either research web designers or to research what you’ll need to do to design your own site. If you’re designing it yourself, check out Sid Smith’s WordPress tutorial for help and ideas.
One more thing—Rebecca, Jackie and I did a webinar last Friday to help you get the most out of your Wealthy Web Writer membership. Be sure to check it out!
That’s it for this week … imagine how much closer you’re going to be toward having a marketing system in place by the end of this week. It’s amazing what 15 minutes a day can do!
Have a good one!