Looking for an easy way to get your business launched? Something that’s been proven time and again?
Then you’ll enjoy Henry Bingaman’s article in today’s Wealthy Web Writer. He shares a trick that got him launched, which is also a trick that helped get me launched.
Now, we’re both bringing in sizeable incomes as web writers. And it all started with a single connection.
First, Be Proud Of What You Do
In a moment, I’ll break down Henry’s breeze-easy approach to landing paid projects, even if you’re brand-new to this industry.
First though, there’s something you have to do: BE PROUD of your career as a web writer.
When you’re just starting out, it can be intimidating to stand up to the world and say, “Hey, look at me! I’m good at this! I don’t have proof yet … but believe me, I’ve got what it takes!”
If the thought of doing that doesn’t make your stomach squirm, then good on ya’ (Aussie phrase for “good for you!”)!
If it does, and you’re shy or intimidated, then you’ve got to recognize web writing as a genuine asset.
Your web copy has the ability to move a company from the red to solid profits … to help clients generate steady revenue or get a higher ROI … and earn you a sizeable income.
Quality web writing is a tangible, significant, powerful service. It positions you to be the hero for your client — the motivating force behind his or her success.
With that, you should never be afraid to reach out to people who know you and ask for referrals. It’s not like you’re trying to sell snake oil here … you’re launching a business that helps other businesses and hinges on the little-understood power of words!
Henry’s Advice Works … Experience Talking!
Henry points out in his article that each of us has an untapped surplus of potential clients. We can access those clients by going through our friends and family and building a powerful referral network. He gives some great tips on how to do this in his article.
Let me tell you — referral networks are so powerful, they can help you without any effort at all! That’s how I made my first $500 in this business. Shortly after I launched, my best friend wrote me an email. She said, “I have this friend … he’s trying to start a business and needs a website … I told him about you, and he wants to talk. Here’s his number … “
This amazed me. At the time, I didn’t feel like I knew how to really articulate what I did as a web writer. My friend only knew about it because we’d meet for coffee and talk about what was going on in our lives, not because I asked her to refer me to anybody.
Didn’t matter, though. The message got through and I made $500 for a few hours of work.
The same thing sort of happened to get Henry launched … he got a referral that he hadn’t expected through a family member, and his career ballooned from there.
Another Way To Put Henry’s Advice To Work …
One of my major clients in my early web-writing years was a marketer who helped entrepreneurs launch new businesses using the same method Henry recommends.
One of the things this marketer had me write for her clients was a “Practice Update.” It started off like this:
Dear [Insert Name of Friend/Colleague/Family Member]:
I’m thrilled to update you on an exciting new venture in my career. As you may already know, I have a passion for [business subject]. I now have a professional outlet for sharing that passion: through [business focus] for [target audience].
The letter went on to bullet-point the purpose of the new business and then shared a few examples of what the new business could accomplish.
It ended on this note:
… And that’s where you can help me. If you know of any [business type] that might benefit from my services, I would be enormously grateful for your referral. I would like to connect with [ideal prospect] from [industry] looking for creative ways to [business goal]. I would also appreciate any introduction to [ideal prospect].
I’d like to follow up with you in a week or so to see if you know someone who may be interested in my services. I certainly appreciate you taking the time to consider any possible referrals. If you have any questions about what I do, please feel free to call me at [phone number] or email me at [preferred address].
And, it worked. This is how many entrepreneurs I wrote copy for got started in successful businesses.
Building Your Network of Peers
Once you start branching out, you’ll be amazed at how easy it becomes. And, as you become more successful and start connecting with other writers here at the Wealthy Web Writer, you’ll start enjoying referrals from them.
Referrals from peers are even better in some ways because they come from a credible person in the industry who understands where and how your services are most needed.
I’d say this holiday season is the best time to put this plan into action. Show your friends and family you’re thankful for them by asking them for help. Reach out to fellow web writers here on this site. By the New Year, you’ll have the makings for a solid, profitable, web-writing business!
Have a Happy Thanksgiving!
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