Pam Foster is the kind of web writer you want to connect with.
She looks about twenty years younger than she claims to be, has limitless energy and enthusiasm (demonstrated last week by much late-night Bootcamp revelry), and is hands-down the most organized and meticulous copywriter I’ve ever met.
I should know — I’ve been “copying” her for years.
When Pam Recommends Something, You Should Sit Up And Listen
When I first built my website, I started by looking at several other copywriter websites. I looked at their layout, their URLs, and their content. Pam Foster’s was the one that impressed me most. In fact, her www.PamFosterCopywriting.com site is the reason I chose the name MTMCopywriting.com.
My own site is still nowhere near hers in terms of quality content, but I still use her site as a model. Recently, I came across her new site, www.PetCopywriter.com. It’s just as clean and clear as everything else she’s done, and definitely fits the mold for another model website.
My point is, when Pam Foster says, does, or recommends something, it’s good advice to perk up and listen. Not only is she hugely successful at what she does, she also makes it look fun — and effortless.
For that reason alone, I suggest you take a look at the article she wrote for the Wealthy Web Writer e-letter today. It’s loaded with good advice, but better than that it provides specific, easy steps for landing clients you’ll enjoy having.
The Mysterious Power Of “Niching” Yourself
If you follow the Reality Blog, you know I only recently (as in, last week) decided to really specialize in a niche. I’d put it off because of the long-standing fear most of us harbor: “If I specialize, I’ll limit my opportunities.”
On top of that, I was afraid of too much competition. See, I chose health as my niche, and had always been told the competition was fierce.
You know the ironic thing? The day after I announced my specialty and started changing up my website, I landed a $3,250 health job. A week later, I nabbed an ongoing health copy project that will pay handsomely over time.
Magic? Luck? Serendipity? Nope. It’s just the mysterious power of choosing a niche.
Gravitate Toward What You Love
When you see Pam’s article, you’ll know what I’m talking about. The fact that she could land seven clients in seven weeks, to the tune of $35,000 and counting, kind of underscores the power of niche marketing.
Pam takes that power one step further, though, with a really simple formula for putting yourself out there (I can’t wait to copy this one!).
But, perhaps the coolest step in her formula is the one where she talks about how to “commit to a niche market that’s exciting to you.” Not only does she give you a way to attract clients, she also gives you a plan for doing it with an industry you enjoy.
This is powerful advice — ESPECIALLY since it can be so hard (and daunting) to settle on a niche. Even marketing legend Bob Bly says it’s important to settle on a niche, but that you should do it AFTER you’ve become established in your career.
So, where does that leave you? Basically, if you’re just getting started and you’ve got your feelers out in all directions, it’s okay to dabble in different niches. You’ll get priceless experience and exposure.
But, if you have a lifelong hobby or if there’s a subject you particularly enjoy, go ahead and send several feelers out in that direction. You might be pleasantly surprised. Pam certainly was, especially after she niched herself in this key area and started getting inquiries from great companies she’d never even heard of.
A Thriving Niche Could Be Out There, Just Waiting …
Bottom line here is — your possibilities are endless. No doubt you’ve heard plenty about the major niches out there — financial, health, self-help, fundraising, etc. That’s just the tip of the iceberg. There are thousands of other niches out there that are yours for the taking. So, if the niche you’re contemplating hasn’t ever been mentioned, that doesn’t mean it isn’t there and thriving.
Look at Pam’s story. Nobody ever talks about the “pet niche,” yet it’s bound to make her a wealthy woman. Your niche idea may be just as golden — but you’ll never know until you go for it.
I’d love it if you’d share your niche idea in the comments section below, especially if you’d like feedback. And, hey — don’t worry about being copied — there’s far too much work in general out there for any of us to fret about that.
Personally, I’m now pumped up to sub-niche myself in the health industry. Who knows — maybe I’ll discover as good a catch as Pam’s!
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