Your Quick Guide To Writing Quality Web Copy
What’s in This Module
- The Basics Of Writing Good Copy
- How To Get Started On Any Project
- Next, Master These 4 Strategies Of Basic Web Writing
As Nick Usborne puts it, “Writing online is profoundly different from writing for any other medium.”
A lot of people don’t understand this. They write for the Web like they were trained to write in school. On the Web, that style of writing falls flat. It’s confusing to online visitors. Dull, even.
This is why web writers get paid so much money. Writing for the Web is a subtle art. Anybody can learn it, but you have to take the time to master the fine distinctions that captivate and convert online visitors (as opposed to boring them and losing their attention).
It’s a lot like basketball. Pretty much anybody can throw a ball into a hoop. And, to the untrained eye, a pick-up game of basketball in a park looks about the same as a professional NBA game, save for the sleek uniforms.
But, any major basketball fan knows there’s a tremendous difference between what happens on an NBA court versus a park court. Professional players can make it look so easy because they’ve taken the time to master all the subtle skills and strategies.
The same goes for web writing. Virtually anybody can write. But, to master the ingenious strategies that make web writing effective is to separate yourself from the throng of people who simply know how to pen a sentence.
This tutorial is restricted to Wealthy Web Writer Platinum level members.
To continue reading this tutorial, where you’ll learn how to master the mental side of copywriting, the four basic writing skills every web writer needs, how to conduct research better and faster, and much more about succeeding as a web writer, please either log in or join us today.