Wealthy Web Writer Presents the First-Ever Virtual Web Writer Summit…
Aimed at Helping You Make 2011 Your Most Successful Year Yet!
When you’re a web writer, it’s important to keep up with changes in the online marketing industry. If you don’t, it’s easy to miss out on important career opportunities. That can be a tall order, though, because online marketing trends can change so fast.
SEO strategies change. New marketing tools become available. The effectiveness of different marketing methods varies … all important stuff for you to know.
That’s why we’re proud to announce our first annual Web Writer Summit.
During the Web Writer Summit, industry experts like Nick Usborne, Steve Slaunwhite, Heather Lloyd-Martin, and others will each give you their take on what industry changes you can expect in the coming year in their area of expertise, what income opportunities you should be ready for, and what you can do to position yourself for greater success.
This first-ever virtual event of its kind will cover everything from online business-to-business (B2B) writing to SEO copywriting to marketing with video and much more. You can attend all the events or just the ones that you’re most passionate about. You’ll come away with a lot of great information and inspiration for the coming year.
Here’s what you can expect …
Nick Usborne Shows You Why Online Copywriting is the #1 Opportunity for Freelancers Today … And Will Be for Years to Come.
Companies are moving billions of their marketing dollars from offline, traditional media to online media.
This year, companies are spending over $29 billion on marketing online. By 2014, it is estimated that figure will be almost $55 billion.
During the course of this presentation, Nick shows you how to get your slice of that opportunity by specializing in online copywriting. You’ll learn about the kind of copywriting work you can do online and where the easy money is.
There is a huge demand for talented online copywriters, and right now there are simply not enough copywriters to serve that demand. If you want to make a big income copywriting, you absolutely need to focus on copywriting for the Web.
Nick Usborne’s copywriting career spans more than 30 years. He started out as a traditional copywriter and then transitioned to online copywriting in 1998 when he realized that was the way the market was trending. He’s worked with dozens of major companies including:
Citibank, Apple, Chrysler, Franklin Mint, TV Guide, Disney, Diners Club International, J. Paul Getty Trust, MSN.com, Technogym, Encyclopedia Britannica, The New York Times, Country Financial, Adorama, Reuters, WebEx, and others.
Nick has written hundreds of articles for Clickz.com, MarketingProfs.com, iMediaConnection.com, Business 2.0, and other online publications. He’s also the author of Net Words: Creating High-Impact Online Copy.
Nick’s advice to anyone wanting to succeed as a copywriter?
“Just follow the dollars. With billions of dollars moving from offline media to online media, there is a fast-growing demand for copywriters who truly understand the online medium. For those who get it, there will be no shortage of online copywriting work for many years to come.”
Pam Foster Reveals How You Can Get Paid Twice to Help Clients Overcome Marketing Challenges in the Upcoming Digital Explosion
In 2011, website owners (your potential clients) will face a growing challenge to reach prospects amidst a sea of competitors increasingly using digital media to connect with customers. Sadly, most clients have no idea why their websites aren’t getting enough traffic or sales in this environment. Pam Foster shows you how to position yourself as a major hero to your clients by offering a site audit service that pinpoints opportunities for their success. You’ll discover a formula in which you get paid twice: first to diagnose the content problems AND then to fix those problems with your copywriting skills.
Pam Foster, Certified SEO Copywriter, web content consultant, and AWAI member, works with web clients every day. Her focus is on guiding clients and copywriters as they navigate the web industry’s best practices for content development. The result? Content that improves traffic and sales. Pam is the founder and owner of Content Clear Marketing and PetCopywriter.com, and is the author of three AWAI programs, The Web Copywriter’s Clear Path to Profits, Niche Yourself and Thrive!, and Site Audits Made Simple.
When asked about the Web Writer’s Summit, Pam said, “I’m thrilled to be part of this exciting event because in 2011, businesses will need to stay on top of how to compete for customers online more than ever. This spells opportunity for copywriters who can help clients improve their websites and attract more customers.”
Jay White Presents Email and Autoresponder Trends: How To Maximize Your Copywriting Efforts (and Income Level) for 2011
Autoresponder Apprentice creator Jay White delves into the current state of email marketing as well as what’s in store for the upcoming year. Jay reveals:
- Why email still reigns as the most effective marketing tool
- 3 trends you should capitalize on to the make the biggest impact in 2011
- How you can quickly and easily position yourself to take full advantage of these new profit opportunities
- 3 quick tips to help you jumpstart your efforts
- And much more!
As a copywriter specializing in emails and autoresponders, Jay White’s unique writing style and talent for building a “bridge of trust” with prospects make him one of the most in-demand copywriters in the world today. Jay’s client list reads like a Who’s Who of Internet Marketing, with names like Alex Mandossian, Rich Schefren, Stephen Pierce, Jeff Walker, and many more. His Autoresponder Apprentice training series, released in July of 2009, has quickly become one of the bestselling programs in AWAI’s history.
When asked about what freelance copywriters can expect in the upcoming year, Jay answered, “In 2011, the opportunities for freelance copywriters who specialize in emails and autoresponders will be unlike ever before. As more and more businesses ramp up their email marketing efforts, the demand for copywriters who are specifically trained to write powerful, relationship-building emails and autoresponders will shoot through the roof — and those who possess this distinctive skill will be perfectly positioned to take advantage. I can’t wait to see it all unfold!”
Pete Savage Shows You Why Writing B2B Online Video Scripts Should Be At the TOP of Your Niche List.
In Pete Savage’s info-packed session, you’ll get up-to-speed on why online video is perhaps the biggest opportunity in B2B web writing right now. Among other things, you’ll learn:
- The trouble with B2B copywriting today (and how knowing more about online video can help you overcome it).
- What leading B2B copywriting experts like Bob Bly and Steve Slaunwhite have to say about video.
- 10 Reasons why B2B companies love online video.
- Examples of how and why B2B companies are use online video right now.
- Juicy research which illustrates the increasing demand for online video — Bring a pen! This is research you should take note of, and use in your conversations with clients.
- Plus … plenty of convincing reasons why you should take a serious look at writing online video scripts — and why now is the absolute BEST time for you to learn more about this niche.
Pete Savage is an award-winning B2B copywriter and author of the brand-new program How to Write Online Video Scripts for B2B Companies, published by AWAI.
He’s also a bestselling author, marketing consultant, and speaker with a client portfolio that includes a variety of work for RIM (makers of the BlackBerry), NCR, 3M, Motorola, Delta, and dozens of small and medium-size businesses throughout North America.
Heather Lloyd-Martin Reveals Why 2010 Was Such a Big Year for SEO Copywriters and Why 2011 is Going to Be Even Better.
Publications like Businessweek and sites like Monster/Yahoo! Hot Jobs highlighted SEO copywriting gigs (content manager, blogger, SEO copywriter) as profitable new professions.
Plus, Google made some very important changes, which changed the game for site owners (and made many SEO copywriters a lot of money).
Wondering what all this means to you? The latest search-engine trends and news showcase that SEO copywriting — learning how to write for search engines and for your target market — is a sizzling-hot profession. And, getting even hotter.
What’s more, if you want to launch your new SEO copywriting career, now really is the time.
Heather has been involved in Search Engine Optimization (SEO) since the very beginning, and this year has been one of her busiest years yet in terms of growth and content marketing media coverage. It shows that SEO copywriting is a rapidly-growing industry — and experienced writers are helping B2B and B2C companies survive and even thrive.
Here’s what you’ll learn during Heather’s Webinar:
- SEO content marketing is hot and getting hotter: What the industry is saying about content marketing trends in 2011.
- Ch-ch-ch-changes: How Google’s updates in 2010 mean huge SEO copywriting opportunities in 2011!
- Write what you love: If you’re the type of person who hates to be “pigeonholed,” learn why SEO copywriting provides you the career choice you crave!
Join Heather as she discusses the state of the industry for SEO copywriting — and what opportunities she sees out there for 2011.
Described as a fast-talking, fiery redhead, Heather Lloyd-Martin is a 20-year marketing veteran and a recognized author. She is considered the pioneer of SEO copywriting. Recognized worldwide as a first-generation search-marketing expert, her life is split between watching the search engines dance and pinpointing the exact direct-response copywriting strategies that make people buy.
For over 12 years, Heather’s firm, SuccessWorks, has been training corporate in-house SEO copywriters and creating revenue-driving website content campaigns. Companies of all sizes, from Fortune 500 retailers, search engines, and publishers to financial services and travel destination sites, are among SuccessWorks’ client base. Additionally, freelance online writers and small business owners consider her book, Successful Search Engine Copywriting, as their “go-to” resource for everything SEO copywriting.
Heather Lloyd-Martin, CEO of SuccessWorks said, “Content marketing is considered a critical 2011 trend – and SEO copywriting is providing freelance copywriters more opportunities than ever before. Want to write B2B SEO Web copy? Yes, there’s a demand. Does Tweeting and blogging sound like a fun way to help your clients? If you learn about SEO copywriting, you’re on your way. I’ve been in this industry for over 12 years, and there’s never been a better time to get involved. The Writer’s Summit is a great opportunity to learn what’s hot for 2011 – don’t miss it.”
Renowned B2B Copywriter, Steve Slaunwhite, Shows You Why the B2B Market has Got “Boing!”
On the social-media site Twitter, actor Jim Carrey invented the hashtag “boing!” It refers to anything that is really, truly, absolutely rockin’.
Well, that certainly describes the Business-to-Business market. Especially if you’re a web writer.
There are over 5 million B2B companies in North America and, together, they spend more than $12.5 billion on online marketing. That’s a mountain of web pages, emails, autoresponders, and other marketing communications that need to be written, day in and day out.
In this presentation, Master B2B Copywriter Steve Slaunwhite will explain why B2B is THE red-hot market for web writers right now, and show you the best opportunities to break in.
Steve Slaunwhite is AWAI’s resident expert on B2B copywriting. He has more than 15 years of experience, working with such prestigious clients as UPS, Hewlett-Packard, and Sprint. His many copywriting awards include the Promo! Marketing Award for best B2B direct mail and The ACE Award for best promotion of a B2B publication.
Steve is the author of Start & Run A Copywriting Business, which is considered a classic in the field, and five other books including the bestselling The Wealthy Freelancer.
He is also the author of the popular AWAI program Secrets Of Writing High-Performance B2B Copy, which turns good writers into great B2B copywriters in as little as five weeks.
Rebecca Matter Answers the Question Every Freelance Web Writer Asks Sooner or Later … What Do I Charge?
In her presentation, Landing and Pricing the Hottest Web Projects With Ease, Rebecca reveals proven marketing strategies that will help you pursue and land the projects you want. More importantly, she gives you expert, inside information to help you navigate the ins and outs of pricing web projects so that you are fair to yourself and to your clients.
With Rebecca’s advice under your belt, you’ll be able to craft an intelligent proposal and bid and deliver it to your prospects with confidence.
You’ll also understand when and how to raise your rates, ways to combine projects so you get a bigger fee and your clients get more value, and what the most common web projects are so that you’re ready for any request your clients might make.
Rebecca Matter is the Founder of Wealthy Web Writer, as well as a Co-Managing Partner and Vice President of Marketing for American Writers and Artists Inc. (AWAI), the world’s leading trainer of direct-response copywriters and graphic designers. A marketer with over a decade of experience in publishing and direct-marketing, Rebecca has spearheaded successful million-dollar campaigns for countless products, both online and off, and has spoken and written on topics ranging from getting and working with clients to successful web-marketing strategies.
Rebecca recognizes the tremendous opportunities available to people who know how to write and market effectively on the Web. She’s dedicated herself to keeping AWAI and Wealthy Web Writer members ahead of the curve … and in demand … by creating cutting-edge programs and resources that focus on the most marketable web skills today.
Get a Step Ahead of the Curve by Preparing for 2011 Now
Be sure to tune in to these 7 forward-looking, motivating, and informative sessions on what you can expect in the coming year and how you can make the most of the opportunities taking shape right now. Check out the summit today.