Roving Report: The Future of Online Video Marketing

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Online video marketing will play a rapidly growing role in our freelance businesses. On January 12, Wealthy Web Writer Managing Editor Heather Robson shared valuable information about just how big that role will be, and what we can do to take advantage of it.

Talking with a group of Wealthy Web Writers, Heather shared insights into the short- and long-term future of online video. She also told us how we can leverage its power in our own businesses, and how best to offer video services to clients. If you missed the webinar, you can access the recording HERE.

Heather is a seasoned copywriter with 15 years’ writing experience. She’s been freelancing for the past ten years. Heather also assisted Jessica Kizorek in the production of the AWAI program Marketing with Video Online for Profit (more on this program later).

The Facts on the Ground

Heather reminded us that a military leader who doesn’t stay current with “the facts on the ground” gets himself and his troops into big trouble. As freelancers, it’s every bit as important for us to stay in touch with the facts on the ground.

One of those facts is that online video is huge and growing rapidly, and it’s not going away.

It’s hard to track statistics on online video, in fact, because it’s growing so fast. According to comScore:

  • Every month internet users view billions of videos – estimates place the number at about 14 billion
  • Viewership grows as much as 13% every month
  • The average user views a whopping 100 videos a month
  • Growth is steady

Experts believe online video will hit its peak growth this year. This means the time is right for freelancers to help their clients transition to using video.

This article is reserved content for Wealthy Web Writer platinum members. To continue reading this article and learn about the future of online video marketing and how it can benefit your web writing career please log in or become a member today.

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Susanna Perkins

Susanna was dragged back, kicking and screaming, into freelancing after losing her job in the banking meltdown in March, '09. One 3-month stint in an appalling temp job persuaded her to get serious about establishing herself as web writer. In March, 2012, she moved to a small town in Panama with her husband and three small dogs. After enjoying the writer's life in the culture of "buenas" and "mañana" for 2-1/2 years, she's returned to the US. At least for now.

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