The thing about clients is they’re not all great communicators.
Thank goodness. Otherwise, they’d have no need for web writers.
Still, when a client isn’t happy with something you’ve done, it can be hard not to take it personally. It’s harder still to find out what the client really has in mind.
That’s where the peer review system comes in, and thank goodness for that handy tool. Without my background in peer reviews, I would have had a much harder time dealing with the unhappy client I wrote about last week. Instead, we’ve come round to meet peaceably in the middle.
Quick Explanation Of The Peer Review
A peer review, if you’ve never heard of it, is a proactive way to get your copy critiqued by fellow writers. If done right, your copy ends up stronger and you wind up looking smarter to your client.
To get a review going, you have others look at, rate, and suggest improvements for your copy. During the process, you’re not allowed to talk. (That’s the most important element in my book. I’ll tell you why in a minute.)
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