Advanced Strategies For Making Your Website A Lead-Generation Tool
- Time To Create Your 24/7 Client-Attraction System
- First Step: Incorporate Social Media Into Your Website
- How To Build Your Email List
- Generate Content For Your Blog or E-Letter
- Home Page
- About Page
- Services Page
- Contact Page
- Frequently Asked Questions Page (FAQs)
- Samples Page
- Testimonials Page
- Blog (optional)
In Module 4, you learned how to set up your professional website. If you followed the steps we laid out, you should have a live site that includes the following content:
Now, it’s time to make your website an active lead-generation tool. This means your site will not only represent your professional skills, it’ll also attract potential clients and will expand your network of contacts.
This is an important step in the journey to being seen as a seasoned web writer. While you can run your web-writing business without including any of the add-ons we’ll talk about here, each of these additions will make your website more powerful as a client-attraction tool. Plus, they’ll showcase your advanced skills.
Better yet, these tools make it possible for your site to generate leads 24/7. In other words, your professional website will become a powerful tool that steadily promotes your expertise so you can spend time working on other, money-generating projects.
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