“In marketing, you must choose between boredom, shouting, and seduction. Which do you want?” — Roy H. Williams
Welcome back! Today we’re going to take a look at what makes a great headline.
A strong headline is your first line of offense in grabbing your reader’s attention. It is the “first impression” that is seen, read, or heard, and can mean the difference between success and failure. For our purposes, of course, the headlines we deal with will likely appear in a direct mail letter, webpage, newsletter, or other printed marketing material.
When I critique the restaurant letters submitted by AWAI members working their way through AWAI’s fine program, “Accelerated Program For Six-Figure Copywriting,” I focus on the “Four-U’s” of strong headline-building proposed in the program.
This article is reserved content for Wealthy Web Writer platinum members. To continue reading this article and learn more about crafting effective headlines, please log in or become a member today.