We’ve all been there. You just won a new web-writing project, and after the initial celebration ended, panic snuck in. Maybe it’s one of your first jobs as a web writer, maybe it’s in a new niche, or maybe it’s for a really big client. Either way, negativity is setting in and you’re no longer sure you’ll know what to say or how to say it.
But, there’s no need to worry. I once heard someone explain that not knowing what to say — or writer’s block — only comes from not doing enough research. If you prepare and research enough, you’ll never experience writer’s block.
Before I heard these wise words, I used to fire up the computer and sit there, just waiting for an idea to come to mind. It didn’t work very well. I quickly learned that when I thoroughly researched a project, I always knew exactly how to get started and what to say. This must be true for others, as well, because I’ve heard many copywriters say they spend 50%-75% of an entire project just on research.
I’ve personally used research to eliminate writer’s block from my life. Here are my secrets:
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