One of my goals this year — not surprisingly — is to get into better shape. I say “not surprisingly” because I think that’s a pretty common goal. As part of my plan for success, I joined my local gym. They offer free classes with membership, and I know if I go to a class, I will finish out the entire 45 to 60 minutes of working out, mostly because people might notice if I duck out early. On the other hand, if I’m the only one keeping track, I’ll wrap up a workout in about half that time. It’s that whole accountability thing.
One of the “classes” my gym offers is dodgeball. It’s an hour of grown men and women hurling children’s bouncy balls at each other as hard as they can. It sounds ridiculous, but it is oh-so-much fun. And, I find it even helps my web writing in more ways than one …
- Agility. I don’t know if there’s a documented link between mental and physical agility, but I’ll bet that one affects the other. When I do something that requires my body to move in new ways, I find that my mind usually becomes more flexible, too.
- Venting. Running your own business is awesome, but it also serves up different kinds of stress than a traditional job. Doing something strenuous that encourages a no-holds-barred mindset releases a ton of frustration and anxiety.
- Connections. The dodgeball class fosters a real sense of camaraderie among the players and that sense of being part of something leaves me feeling energized and ready to take on anything … including my next web-writing project.
- Pain. There are plenty of painful moments in dodgeball from jammed fingers (you have no idea how much you use your pinky finger until you injure it!) to floor burns to sore muscles to the moment-to-moment discomfort that comes with exertion. But, it’s worth it because it is so much fun! Web writing is like that, too.
While dodgeball might not be your particular cup of tea, I highly recommend you find something where you can really let loose and exert yourself while enjoying yourself. It makes such a difference in your overall outlook. For me, I’m a happier person when I have my regular dodgeball fix, and I find that I write much, much better copy when I’m happy.
Things You Don’t Want to Miss
This last week had several good articles on making everything about your web-writing career work a little bit smoother … from finding a voice that will suit your audience to giving your work a leg up over the competition to the best places to start looking for new work.
On Tuesday, Christina Gillick shared three effective strategies for writing in a voice that will resonate with your target audience.
A little later in the week, John Torre shared a research checklist that will help you get to know any product or service you are writing about inside out and upside down.
Steve Slaunwhite also weighed in with an excellent article on five of the most in-demand services in the B2B industry. Use this article as a guide to help you launch yourself as an online B2B writer.
Mark Your Calendars
Don’t miss out on these upcoming events!
On Thursday, April 21st, Mindy shares a Reality Blog update including advice on how to go for the glicken and design a web-writing career that suits your lifestyle.
Then, on April 26th, Nick Usborne will guide you through offering more value to your clients through social media. You’ll be able to use this information to make your clients happier and increase your project fees.
Then, on May 3rd, Don Coggan, SiteSell’s Director of Education, will teach you everything you need to know about preselling. Whether you’re working on your professional web-writing website or building a Money-Making Website, the information Don shares will help you make your site stronger and more effective. Plus, Don wants to answer your specific questions about preselling, so log in and post them in the comments.
Finally, if you ever have any questions about web writing, marketing your services, getting organized, getting started, or anything else that comes up as you pursue this exciting and rewarding career, Ask Us. You’ll hear back from Rebecca, Jackie, or myself and we’ll post the Q&A to the site to benefit your fellow web writers, too.
Your Professional Website — Almost Done!
Last week, I shared some ideas to help you finish a draft of your home page and make good progress on your About Me page and your Samples page. This week, you can get your website all but finished if you put your mind to it.
Day One: Review what you’ve done so far. Read through your home page draft and look for weak spots that you can tighten up. Do the same for the About Me page copy you worked on last week. Once you’ve reviewed each, pass them on to someone you trust to review them as well.
Day Two: Decide how you’ll organize your Samples page. Will you have a single block of lead copy, followed by links to PDFs? Or, will you have introductory copy for each sample?
Day Three: Write your Samples page copy.
Day Four: Start working on copy for any remaining pages you want to include on your website.
Day Five: Collect any images you want to use on your website. Including a photo of yourself on the home page or the About Me page is not a bad idea. You might also use stock images on other pages of the site. Just make sure each photo is relevant to the page it’s on and relays the image you’re trying to present.
One last thing … if you missed Rebecca’s webinar on April 14th, make sure you listen to the playback. It’s chock full of tips and secrets and advice you can use to write a powerful, effective About Me page.
That’s all for this week!