Clarifying Your Offer With a Classic Formula


“Your offer can make a hero or a bum out of the finest, slickest string of words you ever turned out.” — Eugene Schwartz

Welcome back! Before we jump into this week’s topic, I want to wish a belated Happy Mother’s Day to all you Moms out there. And, I want to especially congratulate you for the commitment you’re making to your freelance writing career. Of course, I congratulate everyone — men and women, young and old — that take it upon themselves to learn a new trade. But, with the hectic schedule many Moms are faced with, simply finding time to learn a new skill indeed makes you quite special and devoted.

So, keep up the good work, Moms. Stay focused, keep honing your craft, and remember the words of one of my personal heroes, Walt Disney, who always said, “If you can dream it, you can do it!”

Okay … now let’s get to work …

There’s a tried-and-proven formula used by journalists that ensures they capture all the essential information in an article. You’ve probably heard of it; it’s called the “5-W’s.”

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John Torre

I reside in North Brunswick, NJ, with my wife, Lynn, and daughters Kasey, Jaclyn, and Shelly. We also have a 110 pound, lovable Rottie named Leo that keeps us on our toes! When we're not hard at work we enjoy spending weekends at our bungalow down the Jersey shore, or take extended trips to Walt Disney World as members of the Disney Vacation Club. For kicks, I draw on my dominant "right-brain" and play guitar in classic rock and blues bands, act for local plays and independent productions, and enjoy writing creative fiction. I'm a published author in short fiction and stage plays and a graduate of a local community college's Commercial Writer's Certificate Program. After graduating from the program I was selected as an instructor and taught "Science Fiction, Fantasy & Horror" writing for 8 years. I enjoy many fine relationships I made with my students to this day.

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