Summer can bring a lull in new projects sometimes. Creative departments and marketing managers may not be hiring as much because many industries just don’t spend as much time, effort, or money on advertising during the hot, summer months.
There are two things you should take from that.
First, while hiring may decrease a little bit, that’s no reason to stop marketing consistently. Consistent marketing is a good habit to be in, so you don’t want to interrupt your momentum. And, even though hiring slows down, it does not stop completely. In that light, your marketing is just as important now as it ever is.
Second, the summer may be a good time to put in a little extra work on your side projects — those projects meant to build you a passive stream of income. Like a new e-book you plan to sell through Amazon, or a Money-Making Website. It’s also a good time to learn a new skill or hone your existing skills.
So, what are your plans for summer? Share your ideas in the comments.
In Case You Missed Any of These …
This last week launched our May Challenge, which will last through the end of June. Check out the details and watch for the announcement about the winners of the April Challenge — it will be posted this Friday.
In case you missed the news, Mindy had a baby girl! She shares her experience and an important lesson about web writing in a recent blog post.
Also, as a copywriter and web writer, you’ve probably heard a number of times the importance of creating a swipe file. If you’re looking for a way to make your swipe file more inspiring, you’ve got to check out this article by Christina Gillick.
And finally, if you’re working on selecting a niche market to focus on, don’t miss Cindy Cyr’s article with great advice on how to pick the niche that’s right for you.
For Your Calendar
We’ve got several great events coming up this month.
On May 11th, check out Pam Foster’s webinar, “The ‘Super Connector’ Way to Increase Your Copywriting Income.” You’ll learn how to find unconventional alliances that will bring you more business.
And then, later this month, I’ll be doing a webinar on how you can land more projects, more often. Plus, Rebecca will host a webinar on how to research and identify the right person to talk to at a company you’d like to work with. Keep an eye on the site for more details about these two informative events.
Building a Lead-Generation System
If you checked out this month’s Challenge, then you know it’s all about generating leads. But, more than that, it’s about staying in touch with those leads once you’ve captured them.
And, that means setting up an email list. So, your business-building project for this week is to get an email list set up, if you don’t already have one.
Day One: Research at least five different email list management programs. Check out AWeber and MailChimp for starters.
Day Two: Pick one and sign up. There’s no better way to get motivated than to put a little skin in the game. If you start forking over $19 a month to AWeber for email list services, you’ll be more likely to actually take the steps needed to get your list set up and to start using it.
Day Three: Explore. Log into your new account and play around. Click on links to see where they take you. Set up a new list. Add yourself to it. Send yourself a message. Get a feel for the navigation.
Day Four: Add your existing clients and contacts to your new list — after getting permission from each of them, of course.
Day Five: If you have website, contact your webmaster or designer about adding a sign-up form to your website. If don’t have a web designer, try to figure out how to do this on your own. If you don’t have a website yet, you can still start building an email list … you just have to get permission from individuals and add them to your list manually instead of using an automated sign-up. And, you should work on getting a website up. It will make your life as a web writer much easier.
For more on successfully building relationships with prospects, check out the recent event by Don Coggan on writing better preselling web pages.