15 Minutes to Fame: Feeding Your Energy Stores

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When you run your own business, or launch a part-time business on the side of your full-time job, it is really, really easy to forget to take care of yourself. You put off exercise. You get less sleep. You eat more junk. And, you probably don’t breathe as deeply as you should.

You make all these sacrifices in order to put more time and effort into your freelance web-writing success. Trouble is, you end up hampering your efforts more than helping. Sure, in the beginning you have more time. But, after a few weeks, you feel sluggish, tired, irritable, and unfocused.

So, my suggestion to you this week is to consider how you’re treating yourself and make a commitment to treat yourself a little better.

Give yourself an hour more of sleep time. Buy healthy snacks that you enjoy and keep them close at hand. Go for a brisk walk. Stretch. Breathe deeply. Do these things for yourself, and you’ll find you have more energy to give to your web writing. And, more energy means you’ll do better work — in less time. Everyone wins!

Things You Don’t Want to Miss

If you’ve ever been unsure about how to market yourself to new prospects, offering Site Audits is the way to go. You provide a valuable service to potential clients while showcasing what you do, lining yourself up for more work, and getting paid. Check out Christina Gillick’s advice on how to get started.

Adding video to your website (or to a client’s website) is a great way to add value and interest. Video tutorials can be especially effective. Check out the newest 3-Minute Guru and find out how you can quickly and easily create video tutorials.

Finally, read what Mindy has to say about getting more done in less time. She shares some great tips for increasing your productivity. Check them out and let us know how they work for you.

Upcoming Events

This week, tune in for my event on using client retention strategies to keep a steady flow of work coming your way. Join me May 19th at 3 p.m., Eastern Time.

Then, the following week, Rebecca is going to take you step-by-step through the process of researching prospects in your niche and figuring out which ones have the most potential as clients. Mark your calendar for May 26th at 3 p.m., Eastern Time.

Remember, when you’re a Wealthy Web Writer platinum member, you can replay these events at any time.

Working on Your Lead-Generation System

So last week, if you’re following along, you set up an email list-management account. You played with it. You added your clients to it. And, if you have a website, you worked on getting a sign-up form placed on your site.

This week, you want to lay the groundwork for sending regularly-scheduled messages to your list. You don’t want to blast subscribers with promotions, non-stop. You want to share useful information with the occasional plug for your services.

Day One: Decide on the details. How often will you send? Once a week … twice a month? What will you send? Will you include blurbs with links back to your most recent blog posts, or will you include full articles? What kind of information will you share? Think about what you like to receive in your inbox. Do you prefer full articles or an excerpt with a link to more? Think it all through and write up a plan that’s built around what appeals to you.

Day Two: Start working ahead. Working down to the last minute on every email message is risky. You might be late sending something out. You might be sloppy. You might become sporadic. Not the image you want to convey. So, plan out the content for your email messages through the end of June. Then, set a schedule to work on them. Mark your calendar for the beginning of June, so you get a reminder to start working on July’s content.

Day Three: Get your first message written today. Time yourself, so you start getting an idea of how long this will take you for each issue.

Day Four: Review what you wrote yesterday, and edit it. Have someone else read through it and provide you feedback.

Day Five: Get your message scheduled to send out. Block off time next week to work on your next message.

That’s all for this week. Next week, we’ll look at ways of getting people to sign up for your email list. Oh, and don’t forget to sign up for the May & June Challenge. It’s a good one!

Heather Robson

Heather Robson

Managing editor of Wealthy Web Writer, Heather has over ten years of content marketing and development experience.

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