One of the hardest things for me to admit about myself is that I’m unreasonably stubborn … especially when it comes to asking for help. I prefer to do things on my own, in part because I know they’ll get done the way I want them to, and in part because I don’t like looking like I need help.
But the truth is, most of the help I need is really collaboration. It’s input from others … people to bounce ideas around with … colleagues who, when we put our skills together, end up with something bigger than the sum of its parts.
That kind of “help” is what can make your web-writing career — or anything else you put your mind to — more successful and more fun.
Sometimes it’s frustrating, because when you collaborate, things don’t usually come out like you’d envisioned them exactly. What I’ve found, though, is that if you relax your grip on your vision for a minute, you can see that the differences are usually improvements.
If you have a project you’re working on or a Big Idea you want to develop, then I encourage you to ask for help in the forum … and by help, I mean, look for people to collaborate with who will challenge you and contribute something great to whatever it is you’re working on.
Things You Don’t Want to Miss
This last week, several of our regular contributors shared some great tips to keep your web-writing business moving forward.
First up, check out Mindy’s blog about giving your web-writing career a mental shake. She shares eight strategies to keep your career feeling fresh and exciting.
Then, make sure you read Henry Bingaman’s article on the most important thing you can do to keep an endless stream of clients heading your way.
And, you don’t want to miss Rebecca Matter’s advice on how to keep your website safe from hackers … and what you should do if someone does hack your site. This information can save you hours of hand-wringing and headaches.
Finally, check out the Roving Report covering Don Coggan’s event on creating preselling web pages. You’ll catch the highlights of the event and come away with a good understanding of how to make your website (or any website) work more effectively.
This week, make sure you tune into Rebecca’s event on researching and identifying clients. If you’ve ever struggled with who to contact about your services, or felt like you were spinning your wheels when it comes to marketing, this event is just what you need. It’s on May 26th at 3 p.m. Eastern Time.
Then, mark your calendar for June 8th. Pam Foster is back to tell you what your clients need NOW. You’ll learn how to leave your clients delighted and coming back for more.
An Incentive to Attract Leads
At the core of your lead-generation system is something to entice people to share their contact information with you. This is something valuable, something original, something that resonates with your target audience, and something they can’t get anywhere else. They can get it from you, though, and all they have to do is give you an email address and name, along with permission for you to contact them. So, that’s what you should work on this week … developing a killer incentive.
Day One: Spend at least 15 minutes today researching what’s working in your industry. Visit other websites and see what they offer to people who opt-in to their email list. Most sites offer a free report. Nothing wrong with that. But, you might find doing something a little different works even better. Some options include a video tutorial, a podcast, a tool of some kind like a checklist, for example, or a case study.
Day Two: Based on what you learned yesterday, pick a type of incentive and then brainstorm possible topics. Ultimately, you want to choose the topic that gets you most excited.
Day Three: Outline the information that you’ll include in your incentive. Make sure you have between three and seven key points.
Day Four: Today, do what I call a “deep” outline. This means filling in support for each of your key points. Do research to help and then get down your most important thoughts for each key point. I try to do this at as quick a pace as possible to really keep my momentum rolling.
Day Five: Schedule time over the next two weeks for production of your incentive. You should now have a good idea what you’re going to do and what information you’re going to include, so the drafting process should go smoothly.
That’s all for this week. Make it a good one!