15 Minutes to Fame: My Top Three Stress Busters

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Being a professional freelance web writer is amazing. You get to work where you want, when you want, and with whom you want. But, getting to that place of independence and freedom takes time and commitment … and, occasionally, some stress.

Stress isn’t so bad as long as you have ways to cope with it. Everyone beats stress differently. I used to just push through it. Keep my head down. Keep working. But, I started to realize when I worked that way, I’d get sick as soon as the stress let up. It was never anything big — usually just a cold — but it was enough to make me start looking for ways to relieve my stress instead of just trying to pretend it wasn’t there.

Here are my three current favorite stress-busting methods:

Zumba or Dodge Ball: My local gym has lots of classes and getting into a room with a dozen other people and letting loose and having a good time for an hour does wonders.

Deep Breathing: A five-minute pause for some deep-breathing exercises is often enough to ease any stress I’m coping with. When you breathe properly, using your diaphragm instead of your chest muscles, you get more oxygen to your brain, muscles, and organs. The result is that you feel more energetic and alert and less anxious. I love this one because it’s fast and free and so effective.

General Silliness: Whether it’s a pillow fight with my girls, reading a funny blog, or making up a limerick that pokes a little fun at myself, I find that stress hardly ever survives being silly or having a good laugh.

There are lots of other ways to beat stress … from punching a heavy bag to writing in a journal to walking a dog. I’d love to hear your favorite stress busters. Please share them in the comments!

Check Out These Great Articles

There was a lot of great content added to the Wealthy Web Writer site last week. Make sure you check out these highlights.

First, read member Mary Planding’s article on podcasting. Podcasting is a powerful marketing tool that many B2B companies are starting to take notice of. Learn the basics here.

Then, I recommend you read my article on developing your own business plan. You’ll learn how to write a business plan that helps you let go of your resistance, become more organized, and approach your business with more confidence.

And then, take a look at Mindy’s post on making a plan for where you’ll be a year from now. She shares some great ideas on setting yourself up for success.

Upcoming Events

Make sure you mark your calendar for June 8th. Pam Foster is going to join us to share what clients are looking for and what they need from your web-writing services.

Five Ways to Make Your Incentive a Success

Normally, I give you a day-by-day plan for building your success, but today I’m going to do something a little bit different. Last week, we put together a plan for creating an incentive that will help convince people to sign up for your email list.

This week, I’m going to share five things you can do to make your incentive more effective.

Target: First and foremost, make sure your incentive gives something of value to your target audience. If you want to connect with life coaches, it doesn’t make sense to offer a free report that appeals more to B2B companies.

Problem and Solution: One of the most effective formats to use for just about any incentive you create is to identify a problem and then share a solution to that problem. This works best when the solution is original or offered in a new way.

Be Authentic: Let your voice come through and draw from your own experience.

Be Generous: Give away something of real value. This will do two things for you. First, it will build your credibility in the eyes of everyone who requests your incentive. Second, it will help to generate word of mouth and referrals.

Write Great Promotional Copy: You’ve got to make a case to prospects that your incentive is worth the exchange of their contact information in order to get it. Put together some powerful promotional copy to make that case. It doesn’t have to be long or over-the-top — it just has to be strong and encouraging for anyone sitting on the fence.

That’s all for today. Make this week a good one!

Heather Robson

Heather Robson

Managing editor of Wealthy Web Writer, Heather has over ten years of content marketing and development experience.

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