May’s Challenge is here! This month, our newest Challenge is to create a lead-generation system on your website. Most lead-generations systems consist of the following:
- An email list manager like AWeber or MailChimp.
- A sign-up box on your website.
- A reason to sign up (like a free report or an autoresponder series).
- A plan to connect with people who do sign up.
Those are the basic parts, but you can do all sorts of variations or different approaches, so your creativity can really come into play.
The value of a good lead-generation system is that it helps you begin building relationships with prospects, so that when they need your type of services, you’ll be the first person they think of.
A good lead-generation system will automate some of your marketing and help you avoid feast-or-famine cycles, which is a good thing.
And, to reward you for your hard work, one Challenge participant who comes up with an effective lead-generation system and who shows a good sense of creativity and innovation will win a valuable prize.
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