Roving Report: Tackling the Dreaded “About Me” Page


Often, we’re very comfortable promoting other people’s products and services, but when it’s our turn, it just makes our stomach sick. Today, we’ll talk about how to get over those feelings.”

On April 14, Rebecca Matter led off a Wealthy Web Writer webinar with a brief lecture about self-promotion and modesty. (Hint: The two don’t go together at all!)

You need to take your own self-promotion seriously and approach it the same way you approach any other project, she advised.

Why is self-promotion so important?

The strength and conviction with which you promote yourself sets the bar for who you are, professionally. If it’s weak, you’re telling the prospective client, “I’m not that good.”

If it’s strong, though, you’re announcing to the world, “I’m a professional, I know what I’m doing. I have great skills and I deserve to be paid well.”

“So shake off modesty and stress, and tackle it like any other project,” Rebecca told us.

Rebecca is the Founder of Wealthy Web Writer, and Co-Managing Partner and VP of Marketing for AWAI. If you already know Rebecca, you know she speaks quickly and she’s always enthusiastic about her topic.

You can watch the entire webinar HERE.

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Susanna Perkins

Susanna was dragged back, kicking and screaming, into freelancing after losing her job in the banking meltdown in March, '09. One 3-month stint in an appalling temp job persuaded her to get serious about establishing herself as web writer. In March, 2012, she moved to a small town in Panama with her husband and three small dogs. After enjoying the writer's life in the culture of "buenas" and "mañana" for 2-1/2 years, she's returned to the US. At least for now.

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