How To Get More Of Your Ideal Clients To Opt In To Your Lead Generation Offer

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In my previous article “How To Choose A Topic For Your Bait Piece,” I talked about how you do not want to convince all your visitors to opt in to your list. Instead, you want only your ideal clients, the people most likely to hire you, to opt in to receive your bait piece. But, when those ideal clients do come to your website, you want to increase the likelihood of them signing up by as much as possible.

Most of us assume if we have an irresistible offer (in plain sight) and we ask for an action, we’ll have no problem getting subscribers … but, that’s not always the case.

Something you think is in plain sight might be completely ignored by visitors because they’re distracted by something else.

For example, I had one client who had an offer near the top of their site, in the sidebar, completely visible to anyone who visited the site, but they weren’t getting the opt-ins they thought they should. I took a look at the site and my attention instantly went to another graphic on their site. Their sign-up form paled in comparison and disappeared into the rest of the page.

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This article is part of the Bait Pieces series.

Series Table of Contents:

  1. How To Choose A Topic For Your Bait Piece
  2. 5 Easy-To-Create Bait Pieces You Can Offer On Your Website
  3. How To Get More Of Your Ideal Clients To Opt In To Your Lead Generation Offer (This Article)
  4. Reality Blog: Deeper Lessons from Working on a Personal Project
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Christina Gillick

One Comment

  • Good Day,
    I went to check on the Optimizer that you mention in this post. I found the following…
    Move from Website Optimizer to Content Experiments

    Google Website Optimizer is no longer available. We invite you to use Google Analytics Content Experiments to test your website and take advantage of the robust segmentation and ease-of-use provided by Google Analytics.

    About Google Analytics Content Experiments
    We integrated content testing into Google Analytics to help you meet your goals of measuring, testing, and optimizing all in one place. Content Experiments helps you optimize for goals you have already defined in your Google Analytics account, and can help you decide which page designs, layouts, and content are most effective. With Content Experiments, you can develop several versions of a page and show different versions to different users. Google Analytics measures the efficacy of each page version, and with a new advanced statistical engine, it determines the most effective version. You can learn more about Google Analytics Content Experiments here.

    Google Website Optimizer tags
    If you still have Google Website Optimizer tags in your pages, we recommend that you remove them at your earliest convenience. This is particularly important if you have completed experiments that were configured to have Google Website Optimizer redirect your users from the original page to the winning variation. Since we are no longer doing that redirection for you, we advise that you follow these three simple steps:

    Remove the Google Website Optimizer tags from your website.

    Update your original page to have it reflect the content of the winning variation.

    Redirect from the variation pages to the main page to ensure that users who have bookmarked the variation pages can still access your content.

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