As web writers, we’re information hoarders. Maybe not all of us … but I certainly am, and so are most web writers I talk to. There’s a reason for this that goes beyond the desire to always know more, to always be on top of the trends, to always be ready to take anything on. All of those are the reasons we give for subscribing to another newsletter, enrolling in another program, or buying another book.
But, often there’s something more going on, and learning to separate this something more from all the positive things I just listed can ultimately make a huge difference in your web-writing career.
You see, a lot of web writers hide behind information gathering. They fall into the, “Once I know this, I’ll … ” It’s a reason to look busy without actually making progress. Because progress means you might fail or you might succeed. Something might change and that’s scary.
Fortunately, there’s a simple way to overcome the “need to know before I … ” syndrome. Make a pact right now that any information product you invest in (time or money), you’ll find one big takeaway and implement it. Do this, and you won’t overwhelm yourself with things you “should” be doing … instead, you’ll start putting the strongest parts of all that positive information to work in your web-writing career.
This Week on Wealthy Web Writer …
In case you missed the More Sales, More Often event a couple of weeks ago, you can catch the highlights in this Roving Report by Susanna Perkins.
Then, make sure you check out Mindy’s advice on how you can increase your success mindset in just two, simple minutes a day.
Next, make sure you read John Torre’s blog post on finding the most important benefits of anything you’re writing about.
Finally, if you missed Rebecca’s event on finding clients in your niche, you can listen to the playback here. You’ll learn some great things about locating clients in your niche who are capable of paying you what you’re worth and who’ll be happy to hire you.
Mark Your Calendars!
On Wednesday, June 8th, Pam Foster is presenting a webinar on what your clients need from you in 2011. You’ll learn some great methods for making sure your clients are continuously happy with your services.
Also, make sure you plan to attend this month’s membership meeting coming up this Friday, June 10th. It’s a great way to find out what’s new on the site, what’s coming up, and the answers to your most pressing questions.
Five Keep-in-Touch Marketing Methods that Work
In keeping with our “lead generation” theme that continues through this month, I’m going to focus today on keep-in-touch marketing methods that work. Your work to generate leads will only pay off if you have a plan for keeping in contact with the people who join your list.
Here are a few different ways you can keep in touch with your list.
Email/Blog: If you’re diligent about posting to your professional blog, then sending out an email each week with a short note and then links to your most recent blog entries is an effective strategy. It keeps you in front of your readers and gets those interested to visit your website where good things can happen.
E-letter: A regular e-letter with tips or articles or case studies is a tried-and-true method of keeping in touch with a list.
Podcasts: If you do podcasting, you can embed audio or a link to your podcast in an email to let your list know about what’s new.
Video Blog: Video blogs are an especially engaging way to build your reputation online. Again, email does play a role because that’s how you let your subscribers know about new blog content.
Autoresponders: An autoresponder series offering a tutorial or a training program can add value to your other offerings and is an effective way to keep in touch with your interested subscribers.
That’s it for today. Make it a great week!