15 Minutes to Fame: Prepare for Failure


I was reading a post by James Clear of Passive Panda, and he published a quote that stuck with me.

“Failure is the price of admission. If you’re going to do anything significant, then you need to get used to the idea that you won’t always be right.”

Most people I’ve ever met in my life — myself included, at least for a long while — take it personally when they’re wrong. It doesn’t matter if they’re wrong about something small or something big, the notion of being wrong puts them in a defensive posture. Then, they end up directing their energy into proving they’re right, rather than into correcting their mistakes.

A lot of people learn to take this reaction one step further and put a ton of energy into never being wrong in the first place.

It’s a comfortable place to be — never being wrong. But, it’s also safe and stagnant.

You can’t grow if you don’t take risks. You’ll never succeed as big as you could if you don’t make a few mistakes.

The people who succeed biggest learn from their mistakes, rather than avoid making mistakes altogether. So, what about you? Do you hide from mistakes or let them teach you something about success?

You can read James’ complete post here.

A New Benefit of Your Platinum Membership

This month, Wealthy Web Writer has launched a new benefit for you as a Platinum member. Periodically, we’ll run Screamin’ Deals. These are deals on AWAI programs and publications ─ deals exclusively available to Wealthy Web Writer Platinum members.

Now, through September 30th, you can get a full $150 off of Build Your Freelance Website in Four Days, an Express Webinar Series that will help you get your own professional freelance web-writing website launched in a matter of days.

This program has already helped several members just like you to take their web-writing business to the next level. Don’t miss out. This offer ends September 30th … no extensions.

This Week’s Highlights

Don’t miss out on the great new content added to the Wealthy Web Writer site this last week.

If you missed my interview with fellow Wealthy Web Writer member, Crystle Pishon, check out the Roving Report. Crystle shared her recent experience with launching her professional website, and in the interview, she revealed a number of inspirational tips and insights, which Susanna Perkins shares in this report.

Then, take a look at my article on a better way to measure your results. If you’re measuring your progress by how many items you check off your to-do list, you’re only getting part of the picture. Click through to find out what’s missing.

Finally, make sure you read Mindy’s post on improving your website’s readability. Readability can make or break your website when it comes to traffic, response, credibility, and your overall success. This post is too important to miss!

Upcoming Events

This week, make time to tune into Sid Smith’s webinar on enhancing squeeze page results. Sid’s revealing tips and techniques he’s gained from real-world experience. It’s sure to be valuable information you don’t want to miss. This event is taking place on Wednesday, September 28th, at noon, Eastern Time.

Performing Good Keyword Research in Five Steps

Last week, I talked about some free tools you can use to do keyword research, and I promised you that this week, I’d spend a little time on the process of actually finding good keywords.

By good keywords, I mean phrases that people are searching for, that don’t have a lot of competition, and that will spark an idea for an article or post that can be useful to your target audience.

So, here goes:

Step One: Do your own brainstorming. Make a list of topics that you would like to write about on your site (or on your client’s site), that make sense in terms of the site’s focus.

Step Two: One-by-one, plug those topics into a keyword research tool. The tool will give you an idea of how popular each topic is in terms of people searching. It will also give you a list of related keywords, which you can use to help grow your topic list. You might rank the terms on your growing list by search popularity like this:

  • Terms with more than 10,000 searches into the top group
  • Those with between 5,000 and 10,000 searches into the second group
  • Those with 1,000 to 5,000 searches into the third group
  • And, those with fewer than 1,000 searches into the fourth group

Step Three: Do an exact Google search for each term on your list. By that I mean put the term in quotation marks and do a Google search. Look at the number of sites that come up. Rank each term again in terms of competition:

  • The top group might be fewer than 10,000 returns
  • The second group might be fewer than 250,000
  • The third group might be fewer than 1,000,000
  • And the fourth group might be 1,000,000 or more

Especially watch for terms that appear in the top two groups for both search popularity and low competition.

Step Four: Now, let go of your preconceptions on what people are searching for and do a search on some of the most basic terms. If you have a site about Japanese gardening, instead of starting your search with “Japanese gardening,” try doing a search on “Japanese” or “gardening.” This kind of search might reveal search terms with good potential that you hadn’t considered and that didn’t come up in your more specific searches.

Step Five: Repeat Steps 2 and 3 for any new search terms you generate in Step 4.

Your keyword research should help you generate a content map and editorial schedule to grow your site content (or the content for a client’s site) in a way that will attract targeted traffic.

That’s all for now. Make it a great week!

Heather Robson

Heather Robson

Managing editor of Wealthy Web Writer, Heather has over ten years of content marketing and development experience.


  • Heather, thank you for the clear instructions and rationale for doing keyword searches. I’m trying to educate myself in this area as I start my own web writing business. Could you please clarify what “generating a content map” and “editorial schedule” to grow site content means? Thanks!

    • Hi Jennifer,

      Thank you for the comment and question. A content map gives you an idea of where different information will go on your website. In the center you have your home page, which is your main topic. From the home page you should have three to five spokes branching out to your major subtopics. Then each subtopic would have different articles, press releases, videos, reports, etc. that make up the content for that sub-topic.

      An editorial schedule is what you use to plan what new content you’ll add to the site and when you’ll add it. Depending on how you work, you might plan an editorial schedule out 6 weeks or 6 months. But, on your schedule, you’ll have the topics you want to cover and when you want to your new content for each topic. This is especially applicable to your professional web-writing website or to a Money-Making Website, but if you help a client with site maintenance and regular updates, these ideas can be helpful there, too.


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