I was reading a post by James Clear of Passive Panda, and he published a quote that stuck with me.
“Failure is the price of admission. If you’re going to do anything significant, then you need to get used to the idea that you won’t always be right.”
Most people I’ve ever met in my life — myself included, at least for a long while — take it personally when they’re wrong. It doesn’t matter if they’re wrong about something small or something big, the notion of being wrong puts them in a defensive posture. Then, they end up directing their energy into proving they’re right, rather than into correcting their mistakes.
A lot of people learn to take this reaction one step further and put a ton of energy into never being wrong in the first place.
It’s a comfortable place to be — never being wrong. But, it’s also safe and stagnant.
You can’t grow if you don’t take risks. You’ll never succeed as big as you could if you don’t make a few mistakes.
The people who succeed biggest learn from their mistakes, rather than avoid making mistakes altogether. So, what about you? Do you hide from mistakes or let them teach you something about success?
You can read James’ complete post here.
A New Benefit of Your Platinum Membership
This month, Wealthy Web Writer has launched a new benefit for you as a Platinum member. Periodically, we’ll run Screamin’ Deals. These are deals on AWAI programs and publications ─ deals exclusively available to Wealthy Web Writer Platinum members.
Now, through September 30th, you can get a full $150 off of Build Your Freelance Website in Four Days, an Express Webinar Series that will help you get your own professional freelance web-writing website launched in a matter of days.
This program has already helped several members just like you to take their web-writing business to the next level. Don’t miss out. This offer ends September 30th … no extensions.
This Week’s Highlights
Don’t miss out on the great new content added to the Wealthy Web Writer site this last week.
If you missed my interview with fellow Wealthy Web Writer member, Crystle Pishon, check out the Roving Report. Crystle shared her recent experience with launching her professional website, and in the interview, she revealed a number of inspirational tips and insights, which Susanna Perkins shares in this report.
Then, take a look at my article on a better way to measure your results. If you’re measuring your progress by how many items you check off your to-do list, you’re only getting part of the picture. Click through to find out what’s missing.
Finally, make sure you read Mindy’s post on improving your website’s readability. Readability can make or break your website when it comes to traffic, response, credibility, and your overall success. This post is too important to miss!
This week, make time to tune into Sid Smith’s webinar on enhancing squeeze page results. Sid’s revealing tips and techniques he’s gained from real-world experience. It’s sure to be valuable information you don’t want to miss. This event is taking place on Wednesday, September 28th, at noon, Eastern Time.
Performing Good Keyword Research in Five Steps
Last week, I talked about some free tools you can use to do keyword research, and I promised you that this week, I’d spend a little time on the process of actually finding good keywords.
By good keywords, I mean phrases that people are searching for, that don’t have a lot of competition, and that will spark an idea for an article or post that can be useful to your target audience.
So, here goes:
Step One: Do your own brainstorming. Make a list of topics that you would like to write about on your site (or on your client’s site), that make sense in terms of the site’s focus.
Step Two: One-by-one, plug those topics into a keyword research tool. The tool will give you an idea of how popular each topic is in terms of people searching. It will also give you a list of related keywords, which you can use to help grow your topic list. You might rank the terms on your growing list by search popularity like this:
- Terms with more than 10,000 searches into the top group
- Those with between 5,000 and 10,000 searches into the second group
- Those with 1,000 to 5,000 searches into the third group
- And, those with fewer than 1,000 searches into the fourth group
Step Three: Do an exact Google search for each term on your list. By that I mean put the term in quotation marks and do a Google search. Look at the number of sites that come up. Rank each term again in terms of competition:
- The top group might be fewer than 10,000 returns
- The second group might be fewer than 250,000
- The third group might be fewer than 1,000,000
- And the fourth group might be 1,000,000 or more
Especially watch for terms that appear in the top two groups for both search popularity and low competition.
Step Four: Now, let go of your preconceptions on what people are searching for and do a search on some of the most basic terms. If you have a site about Japanese gardening, instead of starting your search with “Japanese gardening,” try doing a search on “Japanese” or “gardening.” This kind of search might reveal search terms with good potential that you hadn’t considered and that didn’t come up in your more specific searches.
Step Five: Repeat Steps 2 and 3 for any new search terms you generate in Step 4.
Your keyword research should help you generate a content map and editorial schedule to grow your site content (or the content for a client’s site) in a way that will attract targeted traffic.
That’s all for now. Make it a great week!