If you ask me, resumes are a pain in the bum.
They present the same problems most of us have with writing our own websites, which is the fact that it’s hard to write about yourself. For some of us, it’s hard to brag. For others, it’s hard to find something to brag about when you’re just starting out (which doesn’t mean you don’t have great qualities, you just may not be aware of them).
But, hard as traditional resume writing may be, it’s ridiculously easy to put together a web-writing resume (or website, or whatever the case may be).
That Kind Of Resume Is Dead
This topic was prompted by Kellie Craft’s article in yesterday’s Wealthy Web Writer, where she shares some excellent tips for writing your own resume.
One thing I want to add, though, is that you’ve got to redefine the word “resume.”
Too many of us think of a resume as a crisp, white sheet of paper with our names at the top and our life experience bulleted the whole way down. Maybe if you’re going the “tech” method you think of it as a Word document converted to a PDF.
Not in this day and age, my friends.
I say that because as a newbie web writer, I actually sent out my PDF, made-through-Word, nicely bulleted resume. It did zilch.
It wasn’t till I applied the “essence” of my resume to other lines of attack that I started getting nibbles from clients.
That said, I want you to take Kellie’s advice one step further and unleash it on the most effective communication platforms known to web writers: Social media, email, and your own personal website.
Quick And Easy: Here’s What You Do
Tactic 1: LinkedIn
LinkedIn is basically a big hub where professionals network, which they do through their profiles. Those profiles are essentially resumes. Really.
If you haven’t, this is one of the key steps you need to take when putting yourself out there. Put together a LinkedIn profile. Use Kellie’s resume tips to get started. Then, enhance your profile by looking at the things other top web writers include in their own profiles. I recommend looking at those of Rachel Karl and Steve Slaunwhite to get started.
Important: Make your LinkedIn profile public. That way, client prospects have an easy time searching for and finding your resume.
Tactic 2: Email
Combine what you know about writing great emails and writing great resumes. Your emails need to be short and to the point, so you’ll want to pull out the strongest lines from your resume.
Now, you can only do this if a prospective client has requested an email from you. Otherwise, you’ll get pegged for sending unsolicited marketing materials (which, in a nutshell, is spam).
BUT, a great way around this is to send someone an email with a legitimate question or observation about their business. Then, as part of your signature at the bottom of your email, include one or two of the strongest lines from your resume along with a hyperlink to your LinkedIn profile.
Tactic 3: Website
Having a heck of a time writing your professional website?
Until you can get it to look like you want it to, slap up your resume in lieu of a traditional home page. Or, put your resume on your About Me page.
Either way, it supplies important information about your accomplishments. It can serve as a placeholder until you feel more comfortable writing unique page copy.
I Say This Now …
There’s one thing you have to realize about all this: Get something up. You can do it in the way that feels most natural to you, but the crucial thing is simply that you put something out there that lets people know about your unique web-writing skills.
If you’d like input or feedback on the approach you choose, let me know. Email me or shoot me a comment below.
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