Last week I promised you two methods to help you strengthen your self-discipline. Better self-discipline can make a huge difference in your web-writing career and in your personal life, too.
I’ll be the first to admit, self-discipline sounds dull. It sounds like a path to doing all the things you should do and skipping all the things you want to do. Before I share my self-discipline strategies, I want to talk a little bit about this misconception.
Self-discipline isn’t about missing out on the fun things in life. It’s about developing the focus you need so you build the life you desire — a life that’s filled with fun things, free time, and meaningful moments. You set your big goals because they will change your life for the better. Self-discipline is crucial to shaping that better life.
So, how do you cultivate self-discipline? Well, I’ve found two strategies that work for me.
First, I’m in training. Not for anything special. I just want to be more fit, so I have more energy. As part of that, I go to a bootcamp class at my local gym at least once a week. It’s run by a former Marine, and he’s a tough trainer. He really pushes me to dig deep and do more. He points out one thing over and over: When you have a hard time doing something, it’s almost always because you give up mentally — not because you aren’t capable of it.
This lesson has made a big difference in how I approach my goals, especially in how I deal with resistance. In those moments when I don’t want to do something, or feel like I don’t have the focus I need to do something well, I pause and assess whether I’m giving up mentally. Usually, that’s the case and I’m able to do what needs doing.
Second, I spend at least 10 minutes each day meditating. I’ll be honest … I’m not very good at it. My mind wanders like crazy. When I’m supposed to be thinking about nothing, before I know it, I’m thinking about something. The trick to meditation is to learn to recognize when you’ve gone from what you planned to do (empty your mind) to what you are doing (thinking about stuff) and then to deliberately redirect your mind back to what you intended.
This is great training for keeping focus during the workday. When you have something you planned to do (write a blockbuster landing page) and you find yourself doing something else (surfing Facebook), rather than getting frustrated and beating yourself up mentally, try deliberately refocusing your efforts back to what you’d planned to be doing.
Self-discipline is like a muscle. You have to work it out to get it in shape, but the more you practice, the easier it gets!
Don’t Miss These Great Articles …
Our commitment at Wealthy Web Writer is to continually bring you great content that will help you succeed as a web writer, and this last week has been no exception.
If you missed out on Sid Smith’s amazing webinar on writing squeeze pages that get great results, you should give this Roving Report a read. You’ll catch up on the main highlights and you’re bound to come away with an idea or two you can start applying to your own writing.
Social media is still growing as a marketing channel. Nick Usborne shares ways you can make all of your web content more social media friendly.
Finally, every web writer faces a lack of motivation from time to time. Whether you think of it as falling into a funk, getting stuck in a rut, or being held back by a slump, Mindy has a few suggestions on what you can do to get energized and motivated again.
This week, make sure you join me for a deeper look into blogging. Specifically, we’ll look at whether or not blogging is still an effective marketing tool for web writers, and I’ll share 10 of my favorite ways to keep ideas flowing for content. Don’t miss out. The event is on Wednesday, October 19th, at 3 p.m., Eastern Time.
Get Your Content Organized
In honor of our current Wealthy Web Writer Challenge (which you still have two more days to opt-in to!), I’ve been sharing some ideas for generating topic-specific content and for integrating keywords for a better-optimized site.
This week, I want to take a closer look at different ideas you can use to organize your content. For many people, setting up their first website — whether it’s a professional web-writing site or a Money-Making Website — one of the hardest decisions is how to present your content.
Who’s Visiting: The first question to ask yourself is what are visitors looking for? Nick Usborne recommends identifying the top two or three visitor concerns and making it very obvious where those visitors should go next.
Your Goals: The next question to ask is what do you want visitors to do when they arrive on your site … Do you want them to request a quote, sign up for an email list, click an affiliate link, or place an order? Make sure you organize your content to support your goals. For example, if you want to build an email list, make sure your email sign-up form is prominent and enticing.
Three Clicks: Once you know what people are looking for and what you want them to do, the next step is to begin ordering your content in a way that makes it easy to get to. The general guideline for this, according to Nick, is to try to have most of your content available within three clicks of the home page and to have obvious paths for visitors to follow to find what they need.
Choosing Your Navigation Categories: The next step is to break your content up into broadly-grouped categories. For example, if you have a site that caters to amateur wine enthusiasts, you might have categories for reds, whites, regions, history, and basic tasting tips. On the other hand, if you have a narrowly-focused site, you might find that it makes for sense to use media formats as your top-level categories — articles, videos, podcasts, and webinars, for example.
Choosing Smart Sub-Categories: Once a visitor clicks on a category, you need to select clearly-defined sub-categories to help visitors find what they need and to find it fast. Home Page>Category>Sub-Category>Content … in just three clicks, you get each visitor what they’re looking for, and that will keep them on your site longer.
That’s all for now. Make it a great week!