About a year and a half ago, Pam Foster made the best decision of her life. After years as a freelance copywriter generalist, she launched herself into a narrow copywriting niche and has enjoyed phenomenal results.
On October 5, Pam met with a group of Wealthy Web Writers to get us thinking about possible niches for ourselves. She shared information on some explosive new niche markets to consider, and tips for creating our own successful copywriting niches.
Pam also showed lots of examples, which are available HERE.
Why Focus on a Niche?
“Why should I narrow my focus? Won’t I be missing a lot of opportunities if I paint myself into a small space?” is a question Pam hears a lot.
The answer is no, absolutely not. When you carve out a copywriting niche for yourself, your business will grow faster, you’ll find clients more easily, and you’ll earn more than you will as a generalist.
When you specialize, you’ll be:
- Found more easily
- Found more often
- Perceived as a valued, knowledgeable partner
- Hired more often
- Paid higher fees
It’s much easier to stand out as the “chiropractic copywriter” or the “pet copywriter” than as a yet another “copywriter.”
Additionally, if you position yourself in a niche where you already have background knowledge and experience, clients and prospects will see you as more valuable because they don’t have to teach you the ins and outs of their industry.
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