Contrary to what you may have heard, reports that blogging is dead are severely exaggerated.
In fact, blogging is still a very powerful way to market your products and services online. Did you know that:
- 57 million Internet users read blogs regularly
- Nearly a quarter of the most popular 100 websites are blogs
- Bloggers post 1.4 million new posts per day
- More than half the businesses that use blogs acquire new customers through those blogs
- Businesses that maintain regular blogs see traffic increases of up to 55%
- Blogging generates leads at less than half the cost of leads generated by outbound marketing
In short, a blog is still a valuable marketing tool for you and for your clients.
On October 19, Heather Robson, Managing Editor of Wealthy Web Writer, met with a group of us to talk about ways to come up with content ideas for blog content.
You can find Heather’s entire presentation, along with some tips for blogging success, HERE.
Some web writers approach blogging with reluctance because they’re not confident they can come up with useful content week in and week out. Heather shared 10 methods of generating content ideas so you’ll never run out of topics to write about in your blog.
#1. Draw From Your Own Questions
As web writers, we’re always learning new things. Think about the questions that occur to you as you’re delving into something new.
“How can I use Facebook for my business?” “Is there a tool I can use to manage my Twitter engagement?”
Answer those questions in your blog posts.
Chances are, lots of others have the same questions you do. As you develop new skills and acquire new tools, use your learning curve to educate your blog’s readers.
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