One of Heather Robson’s goals for the new year is to make herself a presence on LinkedIn. That’s because LinkedIn, a social networking powerhouse for professional people, is a growing phenomenon.
Heather is a freelance web writer in alternative health and B2B niches. She’s also the Managing Editor of Wealthy Web Writer.
Heather’s been using Facebook for years for friends and family. She’s also been on LinkedIn for years, but hasn’t used it much.
She knows that if she steps up her LinkedIn presence, it will have a positive impact on her business. So, she invited a group of Wealthy Web Writers to join her as she starts her own LinkedIn improvement project.
Heather plans to share her LinkedIn strategy with the Wealthy Web Writer community and will let us look over her shoulder at what’s working and what’s not.
Although she’s not a LinkedIn expert yet — she plans to become one in the next eight weeks — she’s spent time researching, she’s created a roadmap, and she’ll do a follow-up in a few months to give us another look at her LinkedIn progress.
That should help all of us improve our LinkedIn presence.
Why Use LinkedIn?
In a word, professionalism. LinkedIn has:
- Over 100 million professionals
- More than 5 million daily visitors
- A more serious demographic
“For a freelance writer, LinkedIn is the best social networking tool out there,” Heather explained. “On LinkedIn, people don’t share what they had for lunch or review movies. Not unless movie reviewing is their profession. Instead, they talk about career- or industry-related issues.”
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