Using LinkedIn to Build Your Niche


Date: February 23, 2012

Time: 3 pm, Eastern Time

Topic: LinkedIn

Presenter: Pam Foster

One of the fastest ways to dramatically increase your success as a web writer is to focus on a niche market. Just ask Pam Foster. Pam was already a successful web writer before she decided to focus on the pet industry. Since targeting a niche, her success has multiplied.

One of the tools Pam uses to connect with potential clients in her niche market is LinkedIn. Through this professional network, Pam has connected with former co-workers, industry colleagues and even former college classmates — all great sources of referrals or even work. She also keeps up with industry news and participates in Groups with potential clients and allies.

In this webinar event, Pam shares the strategies she’s used to successfully build a LinkedIn presence. Then she goes on to reveal how she’s used LinkedIn to help launch herself into her niche with gangbuster success.

Join us for this exciting event!

This event is reserved for Wealthy Web Writer platinum members. To join this event, please log in or become a member today.

Pam Foster

Pam Foster

As a certified SEO Copywriter and web content consultant, Pam is an expert on managing client relationships and has written multiple programs on landing and working with great clients.


  • Pam, this event was GREAT!
    I just logged out of the Webinar, and REALLY got some good information about promoting myself on LinkedIN. I have been a member of LI since mid-2009, but have not “connected” with many people. I have also joined TOOO many groups. I will now start paring it down!
    Thanks, Pam! I also made the decision that I need to take your “Niche Yourself” program! See you there soon!

    • Hi Deborah,
      I’m at Web Intensive and Pam is sitting next to me. She says, “Thank you, thank you… I’m so glad it was useful.”

  • Hello Heather … when will the audio recording of Pam’s session be available? I missed it! Thanks so much…

  • I came late to the party (Webex doesn’t work with 64-bit Linux and I was too busy to go to my older computers to listen to the webinar. I put out some connect requests today, and got one back a few hours later. More coming.

    I was poking around my new connection’s stuff and found he’s a member of a LinkedIn discussion group. When I looked into that, I found someone had started a thread to stir up some thinking. I found a link to an article from Fortune Magazine about some of the people behind some of these ventures, and I think it has some really good ideas about how to build and manage your connections and make good use of them.
    It’s at and is titled “The real way to build a social network”. Well worth reading. It’s an excerpt from a new book by Reid Hoffman.

    The discussion I was reading before I found the article had a lot of stuff about “properly” using LinkedIn to network, and build your brand. It really made clear how silly it is to build your brand and reputation on advertising and promotion. A far better way is to build those on what you do for others and let them tell people they know about you. A whole lot cheaper and better than any advertising. But try to tell that to anyone who went to college and studied English/Journalism or marketing/advertising, and thinks they understand how to advertise or write copy.

    The last English class I took was 50 years ago as a college freshman (1961-62). I took a LOT of physics, math, and engineering courses, and a bunch of business classes. But what you learn through AWAI for a small fraction of the cost and nowhere near as much time has a huge payoff in comparison with what’s called “higher” education. In the 25 years from when I quit college (1975) until I retired early (1999), I NEVER used the huge majority of what I learned in school. It wasn’t a waste — knowledge never is if it’s based on true principles rather than some PhD’s pompous opinions of how he/she wished the world could be (why they call it political “science” is beyond me), and you can make some use of it in life, if not on the job.

    But as Claude Hopkins complained, a college man comes out and starts working in advertising and has to spend 12 years unlearning what he got in the classroom from some professor who spent his entire life in a classroom and not out talking to the folks. By then he’s so far behind, he’ll never catch up (“My life in Advertising”, published in 1917). Not much has changed in 100 years.

    Pam, you did a great job on this one. For some reason, though, the slide show didn’t work. All I saw was the opening screen, so I had to watch that part on my other computer and monitors.


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