If you’re a web writer, you can improve your bottom line when you learn to use Twitter productively.
No, you can’t spend all your time tweeting about what you had for lunch, but once you master the basics, you’ll be amazed at how useful this mini-blogging platform can be.
On February 14, Heather Robson interviewed Alexis Rodrigo about Twitter. Alexis — or Lexi as she prefers to be called — is an active blogger and Twitter expert. She spoke with Heather and a group of Wealthy Web Writers about how to use Twitter to help your clients’ businesses, and your own.
Lexi discovered copywriting in 2008 when she wanted to leave her full-time office job. She needed to attract clients quickly.
Twitter is All About Client Attraction
After leaving full-time employment, Lexi started blogging to create passive income streams. She developed a few niche blogs, and also blogged to attract traffic to her professional copywriting website.
If you’re a writer nowadays, Lexi counseled, you need to have a blog. It showcases your writing, your style, your expertise, and helps attract clients.
Another powerful tool for client attraction is Twitter.
“I started using Twitter just out of curiosity,” Lexi confessed.
Although she had no initial strategy when she began using it, Twitter quickly became one of the top sources of traffic to Lexi’s website. More importantly, she’s found more than $10,000 worth of projects through Twitter.
It’s a good tool as part of an overall social media strategy.