Date: April 3, 2012
Time: 3pm, Eastern Time
Topic: White Papers
Presenter: Steve Slaunwhite
Marketing managers of B2B companies are desperate. They’re desperate for good white papers to persuade business buyers to learn about, and ultimately buy, their products and services.
Without at least one well-written white paper, a B2B company is at a serious competitive disadvantage.
Eighty-four percent of businesses find white papers influential in their purchasing decisions. So, it’s no wonder white paper writers can command high fees—$2000 to $6500 for 5 to 10 pages—and it’s no wonder they are in such high demand.
In this event, B2B copywriting expert, Steve Slaunwhite joins us to share his insights into writing B2B white papers.
During this event you’ll learn:
- The structure of a white paper so that you know each and every element your clients expect you to include.
- How white papers work as a lead generation and sales conversion tool
- Common mistakes and how to avoid them.
- How white papers can lead to a much broader project scope and more lucrative fee.
- And, much more.
Join us for this exciting event!