Roving Report: 5 Self-Promotion Techniques for Web Writers


Now that you’re a web writer, how do you promote your business and your services without being boastful, self-serving, and feeling generally icky and uncomfortable?

Self-promotion doesn’t need to be any of those things, but unfortunately that’s what most of us think of when the topic of promoting ourselves comes up.

On April 17, Wealthy Web Writer Managing Editor Heather Robson spoke with a group of Wealthy Web Writers and made the point that when done properly, self-promotion is helpful, social, connecting, and — surprisingly — fun!

You can view the entire webinar HERE, and if you grab the slide show as well, you’ll find a bonus — live links on the slides will take you directly to relevant articles that will help you get even more comfortable with the idea of talking positively about yourself.

The Key to Successful Self-Promotion: Focus on What You Love!

Before you can successfully promote your freelance web-writing business, you need to create a focus. When you focus on what you love, you’ll see some immediate benefits.

That’s because, when you love what you do, you become naturally enthusiastic.

There are two kinds of enthusiasm, Heather explained, natural and forced.

Natural enthusiasm gets people excited. That’s the kind of infectious enthusiasm you communicate when you’re talking about something you love.

When you’re naturally enthusiastic, your sincerity shines through, you come across as confident, and your enthusiasm is contagious.

Forced enthusiasm, though, is a downer. It makes people feel uncomfortable, and you come across as insincere and insecure.

To create honest passion that motivates prospects to want to work with you, it’s vital that you find an area of web writing that gets you really excited.

There are endless possibilities.

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Susanna Perkins

Susanna was dragged back, kicking and screaming, into freelancing after losing her job in the banking meltdown in March, '09. One 3-month stint in an appalling temp job persuaded her to get serious about establishing herself as web writer. In March, 2012, she moved to a small town in Panama with her husband and three small dogs. After enjoying the writer's life in the culture of "buenas" and "mañana" for 2-1/2 years, she's returned to the US. At least for now.

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