Roving Report: Keyword Research with Wordtracker’s Tools


As a web writer, keyword research is vital to your success. But where do you begin? How do you tame the beast that is SEO?

Wordtracker has developed top-notch, user-friendly tools to help you have SEO purring at your feet in no time.

On May 23, Mal Darwen walked a group of Wealthy Web Writers through a basic introduction to SEO using Wordtracker. In this Roving Report, I’ll capture and summarize the high points. If you want all the details — and there are many — set aside some time to listen to the entire webinar (and download a copy of the slide show) HERE.

Mal’s an excellent guide. He’s been on the Wordtracker team since 2008, responsible for keyword tool development and product management. He regularly consults with clients and runs monthly webinars to teach them how to use Wordtracker’s tools.

What Does Wordtracker Do?

In a nutshell, Wordtracker helps you decide what to write about and where you want your SEO campaign to go. With it you can:

  • Find the best keywords
  • Track your Google position
  • Find errors on your website

Nobody’s website is perfect, Mal reminded us, but because Wordtracker’s tools are easy to work with, they allow you to do your work, not struggle to organize it.

Keyword Projects

A keyword is the word or phrase someone uses to search the Internet. It’s what you type into Google’s search box.

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Susanna Perkins

Susanna was dragged back, kicking and screaming, into freelancing after losing her job in the banking meltdown in March, '09. One 3-month stint in an appalling temp job persuaded her to get serious about establishing herself as web writer. In March, 2012, she moved to a small town in Panama with her husband and three small dogs. After enjoying the writer's life in the culture of "buenas" and "mañana" for 2-1/2 years, she's returned to the US. At least for now.

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